Mars Petcare is helping retailers prepare for Christmas with a range of old favourites and new treats.
Mars has found that 63 percent of pet owners buy their pet a Christmas present. Almost a quarter of non‐pet owners treat the pets of their loved ones, too.
Mars Petcare’s best sellers are back for 2016. Pedigree® Stocking has been repackaged and filled with delicious dog treats. The Whiskas® Stocking includes treats like the Whiskas® Temptations Salmon 60g and a wobbly treat toy.
Mars Petcare has also launched new, exclusive ranges for Christmas 2016. The festive NPD includes the Dreamies™ Tin, which contains best-selling flavours sold in a fantastic brightly coloured branded tin that owners can keep for storage.
Stephanie Case, category director, at Mars Petcare UK said: “This Christmas, retailers should look to make the most of shoppers’ appetite for treating their pets. Stock up on Care & Treat products and create vivid, festive displays to capture the magic of Christmas.
“We know that Care & Treats are often an impulse buy, so secondary sites in store play a vital role in grabbing attention.”
Mars Petcare has invested £7.5m in TV advertising to support its Christmas range. Popular TV spots for Dreamies®, Whiskas® and Pedigree® will drive shopper awareness. Mars is also offering retailers brand new festive POS materials. Pre-filled units for Pedigree® and Dreamies™ help retailers raise awareness of new products.