Mars Petcare is helping retailers prepare for Christmas with a\u00a0range of old favourites and new treats.\r\nMars has found that\u00a063 percent of pet owners buy their pet a Christmas present. Almost a quarter of non\u2010pet owners treat the\u00a0pets of their \u00a0loved ones, too.\r\n\r\nMars \u00a0Petcare's best sellers are back for 2016.\u00a0Pedigree\u00ae Stocking has been repackaged and filled with\u00a0delicious dog treats. The\u00a0Whiskas\u00ae \u00a0Stocking includes treats like the Whiskas\u00ae Temptations Salmon 60g and a wobbly treat toy.\r\n\r\nMars \u00a0Petcare has also\u00a0launched new, exclusive\u00a0ranges for Christmas 2016. The festive NPD includes the Dreamies\u2122 \u00a0Tin, which contains best-\u00adselling flavours sold in a fantastic brightly coloured branded tin that owners can keep for storage.\r\n\r\nStephanie Case, category director, at Mars Petcare UK said:\u00a0\u201cThis Christmas, retailers should look to make the most of shoppers' appetite for treating their pets. Stock up on Care & Treat products and create vivid, festive displays to capture the magic of\u00a0Christmas.\r\n\r\n"We know that Care & Treats are often an impulse buy, so secondary sites in store \u00a0play a vital role in grabbing attention.\u201d\r\n\r\nMars Petcare has invested \u00a37.5m in TV advertising to support its Christmas range. Popular TV spots for Dreamies\u00ae, Whiskas\u00ae and Pedigree\u00ae will drive shopper awareness. Mars is also offering retailers brand new festive POS \u00a0materials. Pre-\u00adfilled units for Pedigree\u00ae and Dreamies\u2122 help retailers raise awareness of new \u00a0products.