The bite-size, chicken-flavoured cubes are designed for puppies’ smaller mouths. The bites are fortified with calcium and the whole range features Omega 3 vitamins and minerals.
Commenting on the launch of the Pedigree® Puppy Tasty Bites, George Hillman, Senior Brand Manager at Pedigree said: “Pedigree® Puppy Tasty Bites provide puppy owners with the perfect product to treat & reward their new arrivals, helping owners bond with and train their puppies.”
“The bitesize treat category is worth £30m and growing year on year. The launch of Pedigree® Puppy Tasty Bites is the perfect opportunity for retailers to boost sales in store and drive awareness at the point of purchase. The treats are fast-becoming the number one must-stock item for retailers; unlocking greater basket spend and encouraging those all-important impulse purchases, without taking up extra space in-store.
“We recommend that retailers focus on secondary sites in store for stocking treats as the category is often an impulsive one. Popular and effective secondary sites include placing treats at the checkout, and using clip-strips and counter top units to create points of interruption in store.”
Pedigree® Puppy Tasty Bites are a new addition to the core Pedigree® Tasty Bites range that Mars Petcare introduced in 2014, which are available in four varieties and textures – Cheesy Nibbles, Chewy Slices, Chewy Cubes and Crunchy Pockets.