The Whiskas® Casserole range is complete and balanced with meaty chunks to provide a new Whiskas® texture sensation.
The new range of casseroles is available from January 2017 at an RRP of £4.50. It is served in single-serve pouches of twelve in best-selling flavours including poultry, fish and fish & meaty selections.
Also in 2017, a bulk pack including 40 individual Whiskas® Casseroles pouches will be available in store. Over the last 12 months, Whiskas® has begun featuring award winning life-stage messaging on pack.
Gina Head, Whiskas® senior brand manager, said: “Our latest innovation, Whiskas® Casseroles, with its meaty texture, looks just like the casseroles we love, as well as being complete & balanced to keep cats happy and healthy. It is sure to drive value growth for the cat category.”
The launch is being supported by a £10m media spend. A brand-new Whiskas® TV advert, set to hit TV screens in February 2017, as well as YouTube advertising and social media activity. Whiskas® will also be launching a huge sampling campaign, in addition to platinum in-store activations and POS to drive shoppers to the pet food aisle.
From the January 9, Whiskas® will give pet owners the chance to win one of 100 premium casserole dishes when they try the new product and review it online.