Dog Food
Dog food remains a dominant revenue driver across the UK pet retail sector, with evolving consumer preferences shaping what retailers stock and promote. Pet Gazette covers new product innovations in dry, wet, raw, gently cooked, freeze-dried, and functional dog food — including life-stage formulas and breed-specific options. We report on developments from manufacturers, pricing strategies at wholesale level, distribution partnerships, sustainability claims, and shifts in shopper behaviour. Coverage also includes import/export considerations, private label opportunities, and regulatory updates affecting those selling or supplying dog food in a commercial capacity.
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Feb- 2018 -14 FebruaryFeatures
Influencer Marketing: 5 steps to a successful strategy
It’s likely that you’ve heard about of the growing number of blog writers, YouTuber creators and social media users who are harnessing their audience and the influence they have on their follower’s purchasing decisions, to work with brands. But is it a good use of your marketing budget to pay…
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6 FebruaryScience
Raw chicken necks linked to fatal canine paralysis
Feeding dogs raw chicken meat, particularly chicken necks, has been linked to a rare and occassionally fatal type of canine paralysis. A study conducted by the University of Melbourne’s U-Vet Werribee Animal Hospital found that feeding dogs raw chicken meat increased the risk of developing the paralysing condition acute polyradiculoneuritis…
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Jan- 2018 -31 JanuaryCelebrities
Raw dog food company faces Dragons’ Den
Directors of Devizes based raw dog food brand, Poppy’s Picnic, faced BBC Dragons’ Den and came away victorious. Setting the scene in the den with grass, flowers, picnic baskets and of course the raw food itself, founder Dylan Watkins and his business partner Louise Mackintosh took their stand against the…
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26 JanuaryCurrent Affairs
Health products take the lead in the pet market
With 54 million people in the UK owning a pet consumers are continually on the hunt for pet food products with multiple benefits as demonstrated by the pet food products winners at this year’s Product of The Year awards. With more than 10,637 shoppers choosing the winners across 50 FMCG categories, Product…
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19 JanuaryManufacturers
Mackle Pet Foods increases Sainsbury’s presence
Mackle Pet Foods has increased distribution into Sainsbury’s of its range of natural and grain free dog food, with the introduction of two new lines. This follows on from the company’s £3 million investment in its plastic tray manufacturing facility in Moy, Northern Ireland in 2017, which has enabled it…
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Dec- 2017 -20 DecemberPet Owners
Brits invest up to £25k over their dog’s lifetime
New research has uncovered the true cost of owning a dog, with some of the UK’s most popular breeds coming in at an eye watering £3,907.60 a year, or £25,849.33 across a dog’s lifetime. The findings also reveal how the nation is significantly underestimating these costs, with prospective dog owners…
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11 DecemberIndustry News
Christmas marketing could help promote pet products
Gaining a deeper understanding of the owner-pet relationship could help inform marketing and activation programmes for both pet and non-pet products, according to consumer insight agency Engage Research. It was commenting after news that Tesco has expanded its Christmas gifts for pets range from twelve items last year to 50 this year, and,…
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7 DecemberCurrent Affairs
Edgard & Cooper launch festive recipe
Edgard & Cooper has launched a new festive game for dogs this Christmas. This meal for mutts includes game with brussel sprouts and bacon. Put off by the meat meal (rendered animal parts and carcass), artificial flavours and genetically modified nonsense that goes into some dog food, Edgard & Cooper…
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Nov- 2017 -17 NovemberCurrent Affairs
CSJ celebrates double award success
Pet food brand, CSJ, has been named ‘Best Dog Food of the Year Award’ at The Welsh Enterprise Awards 2017. The event was created to celebrate SMEs which stand out from the crowd. The Award Coordinator said: “It has been a true privilege to showcase the very best businesses and individuals driving…
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13 NovemberCurrent Affairs
Pets at Home launches new own-brand food
Pets at Home has launched five new dry dog foods. The new Wainwright’s ‘Gently Baked’ products, each contain ingredients that focus on various needs. Gently Baked Skin and Coat may help to promote healthy skin and a shiny coat condition while Gently Baked Joint and Mobility contains ingredients that may…
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