Dog Food
Dog food remains a dominant revenue driver across the UK pet retail sector, with evolving consumer preferences shaping what retailers stock and promote. Pet Gazette covers new product innovations in dry, wet, raw, gently cooked, freeze-dried, and functional dog food — including life-stage formulas and breed-specific options. We report on developments from manufacturers, pricing strategies at wholesale level, distribution partnerships, sustainability claims, and shifts in shopper behaviour. Coverage also includes import/export considerations, private label opportunities, and regulatory updates affecting those selling or supplying dog food in a commercial capacity.
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Apr- 2018 -6 AprilManufacturers
Raw dog food brand Poppy’s Picnic ‘smash’ crowdfunding target
Dylan Watkins and Louise Mackintosh, founders of raw dog food brand Poppy’s Picnic, have have broken through their crowdfunding target of £350,000 by raising nearly £600,000 in investment. The capital will be used to develop more recipes (including a new range for cats) and will help to fund their ambitious…
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4 AprilManufacturers
Forthglade launches new sea bass recipe
Devon-based dog food producers, Forthglade recently introduced a new sea bass recipe to their range of natural wet meals for dogs. The grain free complete meal contains 75% sea bass, sweet potato and vegetables. The company chose sea bass as an ingredient, saying it is a ‘great source of protein…
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1 AprilManufacturers
Pooch and Mutt make scientific breakthrough with anti-ageing dog food
At some point, most dog owners will wistfully look through old puppy photos and think; “They grow up so fast”. Well, now thanks to Pooch and Mutt – they don’t have to. The ground breaking “Back 2 Pup” is the first complete food of its kind – for every one…
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Mar- 2018 -28 MarchRetailers
Pets at Home exclusively selling AVA breed-specific dog food
AVA, a pet nutrition brand exclusive to Pets at Home, has launched a range of 14 breed-specific dog foods which boast veterinary approved credentials. The range landed exclusively in all of Pets at Homes 440 plus stores and online at petsathome.com this week and is tailored specifically for the needs…
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26 MarchEvents
New company Woofs debuts products at trade show
New fish-based dog food brand Woofs debuted its range at this year’s PATS Sandown event. The brand was co-founded by Stewart Irvine, and began when one of his clients asked him to find opportunities to sell his fish skin products. He trialled the products on a dog named Chewy, who…
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16 MarchIndustry News
Butcher’s Pet Care rebrands packaging
Butcher’s Pet Care has introduced new packaging and digital communications. The canned dog food brand has introduced new on pack and digital communications to better help people to understand Butcher’s use of ingredients to give dogs the nourishing food they would instinctively choose. Every recipe is grain free with the…
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7 MarchManufacturers
ICAN partners with Breakthrough dog food to discover ‘power of diet’
The newly-formed International Companion Animal Network (ICAN) has announced that it will be working with Breakthrough dog food in order to help their members discover the power of diet when working in canine behaviour modification. ICAN is an umbrella group of modern force-free professionals working in the world of companion…
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2 MarchManufacturers
Dog food brand Soopa leads increase in Irish consumer exports to UK
Irish consumer exports to the UK are worth nearly €500m, according to recent figures gathered by government agency Enterprise Ireland. Increasing value by 12 percent in 12 months, Irish consumer products have proved to be increasingly popular with UK buyers. One such Irish company which has led the way is…
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Feb- 2018 -26 FebruaryManufacturers
Dog food subscription service raises £5m in funding
Home cooked dog food subscription service, Butternut Box, has raised £5m in funding in an investment round. The dog food company, which was launched less than two years ago by entrepreneurs David Nolan and Kevin Glynn has served more than one millions meals to dogs in the UK. The company hopes…
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21 FebruaryIndustry News
Vet’s Kitchen increases supermarket offering
Pet food brand, Vet’s Kitchen, has increased its range with retail giant Sainsbury’s to stock the company’s range of cat food, as well as dog and cat treats which have launched in over 200 stores, in addition to its existing dry dog food range across 550 of its UK stores.…
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