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Dog Food

Dog food remains a dominant revenue driver across the UK pet retail sector, with evolving consumer preferences shaping what retailers stock and promote. Pet Gazette covers new product innovations in dry, wet, raw, gently cooked, freeze-dried, and functional dog food — including life-stage formulas and breed-specific options. We report on developments from manufacturers, pricing strategies at wholesale level, distribution partnerships, sustainability claims, and shifts in shopper behaviour. Coverage also includes import/export considerations, private label opportunities, and regulatory updates affecting those selling or supplying dog food in a commercial capacity.

  • May- 2021 -
    12 May
    FeaturesHow can the raw pet food industry implement a more ethical approach to sourcing?

    How can the raw pet food industry implement a more ethical approach to sourcing?

    Consumer attitudes to how and what people feed their pets are rapidly changing.  With most people more focussed than ever on their own health, pet health and nutrition is naturally becoming more prominent. The consequence is that pet owners are becoming more concerned about the ingredients in processed pet food,…

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  • Apr- 2021 -
    30 April
    ManufacturersNew ‘plant-based’ dog food launches in UK

    New ‘plant-based’ dog food launches in UK

    A new vegetarian dog food brand has launched, which claims to “revolutionise” the plant based pet market.  Noochy Poochy, was formulated by a vegan vet and an animal nutritionist, working in collaboration to ensure it provides a “nutritionally complete food, containing everything needed for a healthy dog”.  By combining a…

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  • 26 April
    ManufacturersPooch and Mutt launches ‘wellness app’ for dogs

    Pooch and Mutt launches ‘wellness app’ for dogs

    Pooch and Mutt, a UK dog food manufacturer, has launched its new ‘Calm and Relaxed’ wellness app to improve the mental health of the dogs.  The app, which is available for free download on IOS, has four main features to focus on all areas of mental health and wellness, such…

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  • 19 April
    Business
    Natural dog food company wins Dragon’s Den investment

    Natural dog food company wins Dragon’s Den investment

    A natural dog treat company has won a significant investment offer while appearing on the hit BBC television show, Dragon’s Den. Opie’s Emporium, a pet food company based in Glasgow, received an offer of £55,000 for a 35% stake in the company from businessman Tuker Suleyman while appearing on the…

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  • 13 April
    AppointmentMackle Petfoods appoints new business development manager

    Mackle Petfoods appoints new business development manager

    Mackle Petfoods has appointed David Shorthouse as its new business development manager, a move that will see a bigger focus to work more closely with independent retail and the pet trade across the UK.  While the group has seen its brand Naturo Natural Pet Foods reach shops in countries as…

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  • 8 April
    SponsoredKennelgate relaunches online as PetsandFriends.co.uk

    Kennelgate relaunches online as PetsandFriends.co.uk

    Almost a year ago now back in March 2020, East-Midlands-based pet store chain Kennelgate (an umbrella brand of Kennelpak) saw what a lot of other retailers did, a huge boom in online sales due to the coronavirus lockdown. However, even with over 40 years in the industry, e-commerce trading was…

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  • 6 April
    ManufacturersNaturo Natural Pet Food launches national campaign

    Naturo Natural Pet Food launches national campaign

    Naturo Natural Pet Food has launched its latest marketing campaign, which will be seen across TV and digital channels across the UK and Republic of Ireland and will last for 10 weeks. It comes as the brand has seen “exponential” growth over the past year, with a 64% increase in…

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  • 1 April
    ManufacturersProDog Raw to host virtual exercise classes for pets

    ProDog Raw to host virtual exercise classes for pets

    Raw dog food company, ProDog Raw, has announced it will host virtual exercise classes for people and their dogs to help pets lose weight ahead of the summer.  The company decided to host the class due to many owners exercising their dogs less during lockdown and self-isolating periods. The class…

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  • Mar- 2021 -
    29 March
    ManufacturersPaleo Ridge launches new ‘Classic Mini’ range

    Paleo Ridge launches new ‘Classic Mini’ range

    Raw dog food manufacturer Paleo Ridge, is extending its ‘Classic range’ with the launch of a new ‘Classic Mini’ range.  The new release features five of Paleo Ridge’s “best-selling Classic recipes”, the collection is available in 250g pouches and is “grain-free, hypoallergenic and made from high welfare meats”.  The new…

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  • 25 March
    ManufacturersDenzel’s launch new plant-based treats

    Denzel’s launch new plant-based treats

    Denzel’s has announced the launch of new plant-based training treats, after a recent study showed that 40% of dog food buyers aged 16 to 24 “prefer to give plant-based meals to their pets regularly”.  The product is made using peanut butter, kale and fresh banana, and is suitable for all…

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