Paws Group, one of Europe’s leading pet wellbeing groups, has acquired Bob and Lush Ltd, a UK-based super-premium dog food brand.
According to the group, the acquisition adds a new, super-premium customer segment to its existing stable of brands, which include Paws, Fetch, Pet-supermarket, MedicAnimal, Canine Choice, Feline Choice and PetMeds.
Terms of the transaction remain confidential.
Graham Coxell, chairman and CEO of Paws Group said: “Bob and Lush’s innovative super premium products fit perfectly with Paws’ focus on wellness. Our pet parents think of their pets as family and Bob and Lush’s pioneering use of fresh and natural ingredients, sourced locally, provides the quality and outstanding taste they are looking for.
“As their trusted advisors and providers, we will continue to seek out brands which increase the choice to pet parents who really care for the wellbeing of their beloved dogs and cats.”
He added: “We are particularly excited about Bob & Lush Kitchen, which brings chef-cooked restaurant quality food to dogs for the first time.
“Using fresh whole food and cooking dog-healthy versions of British Classics, the chef-cooked range is a revolution in providing fresh healthy food for dogs everywhere and is a unique proposition in a rapidly growing market.”
Anders Schönberg, founder and CEO of Bob and Lush, said: “We are very excited to become part of the Paws family and to offer our innovative, natural and personalised products to a wider audience. Bob & Lush has a range of exciting products, from kibble made with fresh meat to delicious Bob & Lush gravy, which are ideal for pet parents everywhere.”