Industry News
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Feb- 2014 -28 February
VARIO System leading the way with UK pet retailers
flexi, the company behind the world’s most popular retractable dog lead, has seen a surge of interest from retailers following the announcement and confirmed launch of its innovative new VARIO System in the UK. Following the products preview at PATS Harrogate 2013 and subsequent unveiling of its high profile marketing…
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27 February
E-Cigarettes and pets
Following reports that a puppy in Cornwall has died after biting into an e-cigarette refill, vets are warning pet owners to ensure they are kept out of reach of animals. British Veterinary Association (BVA) President and vet Robin Hargreaves said:“This is a tragic case and very worrying when you consider…
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14 February
Putting pet’s health first
A study of over 2,000 UK pet owners for the National Office of Animal Health (NOAH) has revealed that more than three quarters (77 per cent) believe their pet’s health is as important as or more important than their own. The study marks the launch of NOAH’s…
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11 February
Peckish pulls more consumers into bird feeding with TV campaign
A new Peckish bird food advert has hit TV screens, that forms just one element of Westland Horticulture’s £1 million bird care communication campaign for 2014. The extensive campaign, comprising of TV, national and specialist press aims to pull new consumers into regular bird feeding, opening up the category and driving sales.…
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10 February
Group55 react to global growth
The continued global growth of Group55 has created the need for the company to expand its workforce. As a result, Shaun Warrington has been appointed as the international sales and marketing co-ordinator, whose principle role includes global control and management of the Animology brand. Shaun has returned to the UK…
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10 February
flexi unleashes UK marketing campaign to support VARIO launch
flexi has kick-started a heavyweight marketing campaign to support the launch of its new VARIO system product as it launches in to the UK. The aim of the marketing campaign is to introduce the VARIO to consumers and pet retailers, showcasing the features which makes this unique modular based system…
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10 February
New luxury spa for dogs
From aromatherapy treatments and a dead sea mud bath, to a basic bath and groom, a new spa in North Yorkshire has opened to pamper pooches. The Dog Spa at Raithwaite Estate offers a personal and professional grooming service and features a wide range of advanced spa and bathing equipment.…
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10 February
PIF announces Forum & Awards date
The Pet Industry Federation (PIF) has announced that the 2014 Pet Industry Federation Forum & Awards will take place from Thursday 23 to Friday 24 October 2014. The event, which will take place at Whittlebury Hall Conference and Spa Hotel, will focus on providing networking and learning opportunities and will also…
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10 February
Continued success for Arden Grange
Sussex based pet food company Arden Grange has received two highly commended awards in the categories of “Best Dry Dog Food” and the “Specialist Dog Food”. Wendy Stephens, Arden Grange co-founder said: “We are thrilled to accept these two awards. We are particularly pleased to receive the highly commended accolade…
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Dec- 2013 -9 December
Westland Horticulture gets animated over Christmas
A Christmas themed video designed to highlight the protection of wild birds has been launched by Westland Horticulture for its Peckish brand. The short animation, created by Aardman Animations, has been launched on YouTube and is in the process of being shared on other social media platforms, such as Facebook…
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