Features

Dec- 2021 -

20 December

The uncooked diet for pets

What are the benefits of a raw diet for pets? There are a multitude of benefits to a raw diet for pets. 92% of Bella and Duke’s customers noticed improvements in their pets’ health within only a few weeks of switching to a raw diet. Benefits of a raw diet…

1 December

Online marketplaces: the biggest opportunity to grow as a petcare brand

From veterinary consultations to pet food sales, the petcare sector is going digital. And with the UK buying 3.2 million pets during the pandemic, that’s just going to increase. At the same time, the market is getting ever more saturated and it’s harder than ever to gain clout as a…

Nov- 2021 -

26 November

Using Natural Antioxidants Effectively

The natural pet food trend started 25 years ago in the U.S. and has continued to expand globally. Throughout the world premium pet foods have become synonymous with the concept of being “natural” and there has been noteworthy acceleration of this in Europe recently. According to Innova data, the EMENA…

2 November

Dogs go vegan: The plant-based diet and the pet food industry

It goes without saying that a plant-based diet has become conventional in society. From 2010 to 2020 the vegan population in the UK increased by 350% after it became clear that action needed to be taken against climate change. In fact, pet food manufacturer Percuro mentions that ‘eating a plant-based…

Sep- 2021 -

30 September

Using Natural Antioxidants Effectively

The natural pet food trend started 25 years ago in the U.S. and has continued to expand globally. Throughout the world premium pet foods have become synonymous with the concept of being “natural” and there has been noteworthy acceleration of this in Europe recently. According to Innova data, the EMENA…

28 September

Sonic branding in the pet industry

Since the start of the pandemic pet ownership across the UK has increased dramatically, with a massive 76 per cent of Millennials now owning pets, according to a recent survey by YPulse. With the largest majority of the largest generation alive now owning pets in their home, it’s no surprise…

Aug- 2021 -

23 August

The effects of Brexit on the pet industry

Brexit has caused issues and complications for many industries in the UK and the pet industry is no exception. Many pet food brands rely on international trading, and Natures Menu has experienced huge setbacks in this area since Brexit – we’ve found it’s now easier to supply to Dubai than…

5 August

Excite their senses and ignite your sales

Royal Canin is introducing a new a feline wet range – Sensory – with three sensorial stimulations of Smell, Taste and Feel to excite cats’ senses. The Sensory range was developed using the latest research from cat experts. Cats have an instinct for new experiences and diverse aromas, textures and…

Jul- 2021 -

13 July

Tail wagging the dog? Time for a wider perspective on data

In my earlier article, I looked at how the retail and service sectors are restructuring to meet the changing needs of younger consumers – and pet care is not exempt. Digital native businesses, such as Tails.com and others have been capitalising on Millennials’ digital-first shopping habits for some time. The…

Jun- 2021 -

30 June

Priority Pet: A new way to connect with pet service providers

Tell me about Who are Pet Lifestyle Corp? Who started it and why? PLC was founded in London last year by my husband, Gerhard, and I. Gerhard is an actuary who, for the last 7 plus years, has worked in pet insurance at one of the UK’s leading brands, with…