Features

The effects of Brexit on the pet industry

Brexit has caused issues and complications for many industries in the UK and the pet industry is no exception. Many pet food brands rely on international trading, and Natures Menu has experienced huge setbacks in this area since Brexit – we’ve found it’s now easier to supply to Dubai than…

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Excite their senses and ignite your sales

Royal Canin is introducing a new a feline wet range – Sensory – with three sensorial stimulations of Smell, Taste and Feel to excite cats’ senses. The Sensory range was developed using the latest research from cat experts. Cats have an instinct for new experiences and diverse aromas, textures and…

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Tail wagging the dog? Time for a wider perspective on data

In my earlier article, I looked at how the retail and service sectors are restructuring to meet the changing needs of younger consumers – and pet care is not exempt. Digital native businesses, such as Tails.com and others have been capitalising on Millennials’ digital-first shopping habits for some time. The…

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Priority Pet: A new way to connect with pet service providers

Tell me about Who are Pet Lifestyle Corp? Who started it and why? PLC was founded in London last year by my husband, Gerhard, and I. Gerhard is an actuary who, for the last 7 plus years, has worked in pet insurance at one of the UK’s leading brands, with…

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Using Natural Antioxidants Effectively

The natural pet food trend started 25 years ago in the U.S. and has continued to expand globally. Throughout the world premium pet foods have become synonymous with the concept of being “natural” and there has been noteworthy acceleration of this in Europe recently. A significant part of this trend…

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Felines in Focus: Cat food trends to watch out for

Britain has always been a nation of cat lovers, with ownership continuing to increase at pace over the decades due to cats being more suited to living in smaller spaces as a result of increasing urbanisation. However, since March 2020, ownership boomed in the UK as people spent more time…

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How pet care businesses can use customer data to engage Millennials

The pandemic saw a surge in pet parenting in Millennials, a digital native audience that thinks online-first. This represents a clear growth opportunity for the pet care and pet tech segments to turn new owners into loyal customers for continued growth post-lockdown.  However, that will only be possible if businesses…

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How can the raw pet food industry implement a more ethical approach to sourcing?

Consumer attitudes to how and what people feed their pets are rapidly changing.  With most people more focussed than ever on their own health, pet health and nutrition is naturally becoming more prominent. The consequence is that pet owners are becoming more concerned about the ingredients in processed pet food,…

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Q&A: Nicki Hamilton, EMEA sales director at PetSafe

1. Have you seen a difference in shopping habits since the onset of the pandemic? The lockdowns have influenced shopping habits considerably. They’ve dramatically accelerated the retail trend of online ordering and consumers are enjoying the power of convenience in their busy lives. We’ve also found that owners are making…

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The rise of hypoallergenic and clean label pet food

These days, pet owners can buy super premium pet food which is seen by many as equivalent to baby food in terms of its quality. Pet owners want their pets to stay healthy and these super premium pet foods, containing health promoting ingredients, can help to support their pet’s wellbeing.…

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