Manufacturers

SmartBones extends distribution in the UK

SmartBones, a rawhide alternative made from vegetables, has extended its distribution in the UK to all major wholesalers, with the hope that the move will support brand awareness and pet stores looking to stock the range.

Available in a range of flavours, the chews are made from corn, sweet potatoes, peas and carrots with a chicken or beef layer. It is said to be highly digestible, gluten-free and low in fat. It is enriched with vitamins and minerals to provide more nutritional value than traditional rawhide chews.

Gemma Serdet, brand manager at SmartBones, said: “We’re really excited to be in a position where we can better support pet retailers looking to stock the SmartBones range. Chewing is an essential activity for dogs as it helps to keep them happy and healthy by cleaning their teeth and promoting a strong jaw, as well as preventing boredom.

“Dogs should be encouraged to chew, but in a safe and satisfying way, and that’s why we really want to raise awareness of the SmartBones range.”

SmartBones are now available in a range of sizes and flavours with an RRP starting from £2.99.

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