Brand Awareness

Kormotech appoints new head of Western European sales

Ukrainian pet food company Kormotech has appointed Ulyana Fitsa to lead its brands sales in Western Europe while maintaining her position as global chief supply chain officer. The Western European sales direction was previously led by Nazar Shchyrba, who will now focus on Kormotech’s sales in Latin America, the Baltics,…

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Purina tops online visibility table, Salience finds

Purina has achieved the largest increase in online visibility, boasting a 50% increase within the UK pet supplies market with a total score of 575,148 over the past year, according to a new report by Salience Search Marketing. Salience Search Marketing’s annual online pet supplies sector report uncovers the industry’s…

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Nutravet makes products available to purchase online

Nutravet has announced that a number of products have been made available to purchase directly via its website where pet owners can buy its Vet Recommended supplements. A new sub-brand, VetSelect, has also been launched that highlights those products that remain available exclusively to authorised veterinary practices. Additionally, the new…

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Product Guru to host hybrid pet event featuring UK’s biggest retailers

Glasgow-based online platform Product Guru is set to host the “most innovative pet retail event of the year”, with the launch of its Huddles events. After finding “major success” with its Virtual Pitch events, Product Guru continues to evolve upon its mission of connecting brands and retailers in innovative ways…

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Forthglade acquired by IK Investment Partners

IK Investment Partners (IK) has announced it has acquired a majority stake in Forthglade Foods Limited, marking the first investment by IK’s newly established UK team.  Forthglade is a UK based natural pet food brand that produces premium wet and dry dog food and treats.  It was founded in 1971…

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Mackle Petfoods invests £5.7m amid ‘major’ expansion plans

Dungannon-based pet food manufacturer, Mackle Petfoods has invested £5.7m and created 31 new jobs in a major expansion plan to “double its turnover”. The SME is known across Europe for its Naturo range. To support this new project, Invest NI, which has an established relationship with the manufacturer, has offered…

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Giving customers added value has never been so important

When was the last time you thought about why your customers choose you over other services? They might come to you to buy the latest products for their rabbit, a prescription for their cat or a nice pamper session for their pooch. What can set a business apart is the…

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The ins and outs of pet care marketing

Today, you could be forgiven for thinking that family affections towards pets are often equal to or greater than that of a cherished child. From birth into their forever home to those final, heart-wrenching days, a pet is part of the fabric of its owner’s daily life. No holiday, festival…

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TV chef Lisa Faulkner joins Royal Canin for new canine range

To support the launch of its new Canine Care Nutrition range, Royal Canin has enlisted the support of TV chef and actress Lisa Faulkner to help drive brand awareness and education about pet owner feeding habits. Royal Canin also appointed consumer PR agency Full Volume to devise and deliver the…

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Wilson Pet Food appoints new head of sales

Perthshire-based pet food company, Wilson Pet Food has appointed Dan Griffin as its new head of sales. Griffin has a background in working for start-up businesses, taking new products to market and has worked in the food industry and the commercial side of FMCG where he executed the sales strategy…

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