Fish4Pets

Fish4Pets announces new management appointments

Fish-based pet food supplies, Fish4Pets, has announced that CEO Graham Smith has retired and Sarah Fowler has taken over his role from 1 March.  Fowler has previously worked as commercial director with Vital Pet Products, and joined Fish4Pets five years ago as sales director.  In addition to Fowler’s promotion, Simon Nagle…

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PIF rallies with industry for Save Pets Of Ukraine initiative

The Pet Industry Federation (PIF) has recently chaired its first working party to help identify ways in which the UK pet industry can provide aid for dogs and cats affected by the war in Ukraine. Working with its charity partner, U-Hearts, the session was attended by representatives in Ukraine, USA,…

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Fish4Dogs unveils new addition to FPCF range

Fish4Dogs, the dog food and treats brand, has introduced a second flavour to its Finest Puppy Complete Food (FPCF). Fish4Dogs Finest Puppy Complete Food is grain-free, healthy, and made without chicken, lamb, beef or pork, proteins often responsible for causing intolerances in some dogs, so a fish protein diet is…

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Fish4Pets to expand worldwide amid new investment

Fish4Pets is expected to expand worldwide in 2022 as the brand receives a “substantial” business development fund from Norwegian family-owned investment company DSD. Its senior team recognised that the business needed to be “refinanced” and therefore sought a co-investor to provide additional financing to enable the company to step up…

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Fish4Dogs adds new ‘topper’ cans to Finest dog range

Fish4Dogs has added six new complementary canned recipes to its Finest dog range, which incorporates nutritional vegetables such as pumpkin, carrot, spinach, sweet potato and green beans to a variety of fish. The range of six complementary cans reportedly acknowledges that “although dog owners like the convenience of complete dry…

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Fish4Dogs expands treats range with new launch

Fish4Dogs has unveiled its fourth new product launch for 2021, expanding its treats range with the addition of its new salmon bites.  The manufacturer said the product was introduced as a direct result of recent customer feedback, as well as the “rapid change” in dog ownership driven by the pandemic.  …

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Fish4Dogs launches new light mousse recipe

Fish4Dogs has announced the launch of a new light mousse recipe, the Fish4Dogs Finest Cod Mousse Light. The product has been introduced to its existing Finest mousse range and has 60% fewer calories than the salmon and trout flavours.  The product marks the third in an “extensive” programme of new…

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Fish4Pets launches new programme with Birmingham Dogs Home

Fish4Pets has announced the launch of a new ‘Re-Start’ programme with the Birmingham Dogs Home. As part of the new programme, the Fish4Dogs brand will sponsor 100 rescued or unwanted dogs over the next 12 months, providing individually tailored food and nutritional support throughout the duration of their time at…

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Fish4Pets launches new puppy treats range

Fish4Pets has launched a new range of fish-based treats which are specifically designed for puppies. The group, which is also known for its Fish4Dogs brand, is known in the pet food industry for “pioneering fish as the perfect protein”, packed full of “natural, healthy goodness” for dogs.   According to the…

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