Fish4Pets has announced the launch of a new ‘Re-Start’ programme with the Birmingham Dogs Home.
As part of the new programme, the Fish4Dogs brand will sponsor 100 rescued or unwanted dogs over the next 12 months, providing individually tailored food and nutritional support throughout the duration of their time at Birmingham Dogs Home and beyond.
The extensive programme also includes nutritional education and advice for the staff and volunteers at Birmingham Dogs home as well as a ‘Re-Start’ pack for all the dogs rehomed by the charity.
Graham Smith, CEO at Fish4Pets, said: “We have supported the organisation through ad-hoc donations and sponsorship since we were established 17 years ago, however, we felt that we wanted to do something more in these challenging times and give the rescue centre a reliable donation source, particularly in the wake of the pandemic, where it is not yet clear what the impact of a return to a more normal world may have on the plight of unwanted dogs.”
Carly Baker, Fish4Pets marketing manager added: “Many of us at Fish4Pets® own rescue animals, a number from Birmingham Dogs Home. All of our canine owning colleagues really care about the well-being of dogs, and have all seen improvements in our pet’s health since switching to the brand, so we are genuinely proud to be able to help dogs in need of a nutritional re-start in life, in addition to a loving new home.”
Fish4Pets produces food that is “packed” with marine-sourced omega 3 for dogs. Its Fish4Dogs range of premium food and treats are said to support healthy skin, coat and joint mobility, as well as effective weight management.
Founded in 1892, the Birmingham Dogs Home aims to rescue, reunite and re-home lost, abused, and abandoned dogs from the streets of the West Midlands and South Staffordshire. It rescues over 2500 dogs each year across two centres in Birmingham and Wolverhampton.
Fi Harrison, head of fundraising at Birmingham Dogs Home said: “We are delighted Fish4Pets are supporting the nutritional care of our dogs throughout 2021. We share the same vision – for all dogs to lead happy and healthy lives and be full of energy, which can be possible with the right diet.
“We are so pleased to be collaborating with such a highly regarded brand. Lots of tails will be wagging at dinner time at our centres this year thanks to Fish4Pets.”