Webbox

Webbox Natural celebrates ‘real pets’ with new campaign

Pet food brand, Webbox Natural, has celebrated the diversity and uniqueness of pet ownership with its latest campaign; ‘Real Pets, Real People, Real Life’. The company said that whilst the rural lifestyle is presented as the ideal by most natural pet food brands, this is far from the reality for…

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Webbox Natural increases work with StreetVet charity

Leading pet food brand, Webbox Natural has bolstered its partnership with animal welfare charity, StreetVet, by further developing the packages it donates. Webbox Natural has been supporting the homeless dog charity with regular food donations since November 2017 but has strengthened its support by developing ‘Forever Home Packages’ for those…

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Webbox launches dog matching tool

Pet food manufacturer Webbox has created a new tool to help prospective dog owners determine which breed would be most suitable for them. Backed by “extensive research”, the Dog Breed Decider compares the traits and requirements of different breeds against a person’s lifestyle. It has been launched in response to…

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Pets Choice acquires competitor Rufus Foods

Pet food manufacturer, Pets Choice, has made its first acquisition of 2019, expanding its brand portfolio with the addition of rival pet food brand Rufus Foods. The sale, which completed on 25 February 2019, saw Pets Choice acquire the Rufus Foods brand, boosting the manufacturer’s brand portfolio to a total…

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Webbox donates dog food to defrauded K9 Crusaders charity

Pet food manufacturer, Webbox, has provided a donation of Webbox Naturals dog food to the K9 Crusaders charity after it was defrauded out of between £88,000 and £200,000 by a “career criminal”. Sue Smith, the founder of K9 Crusaders, featured on the Do The Right Thing TV programme to talk…

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Webbox provides help to homeless dogs in Manchester

Pet food brand, Webbox, has partnered with local Manchester homelessness charity, Barnabus, providing a donation of Webbox Naturals dog food. The donation which included a selection of Webbox Naturals’ wet and dry food, will help the charity to feed dogs who come in with their owners. Adam Williams, office manager…

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Webbox launches campaign to ‘debunk common pet food myths’

Pet food manufacturer, Webbox, has announced the launch of the next phase of its Webbox Natural campaign, which it claims aims to “debunk the most common pet food myths”. The campaign will see the launch of new creative assets explaining what the wording on packaging labels actually means, as well…

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Pets Choice celebrates 30 years

Pet food manufacturer, Pets Choice, is celebrating its 30th anniversary this month (October) and is preparing for an “exciting 12 months” as it enters the milestone year. Since its establishment in 1988, Pets Choice has significantly expanded its portfolio, now boasting ten brands including TastyBone, Meatiful and its most recent…

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The impact of ‘star pets’ on animal welfare

Casey Cooper-Fiske looks at whether pets with famous owners and iconic pets of film and TV such as the Dulux dog make good ambassadors for their fellow pets or whether you should never work with animals – as the saying goes As wedding bells chimed at Windsor Castle, over two…

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Webbox to support The Mirror’s Animal Hero Awards 2018

Pet food brand, Webbox, has signed up to be the official partner of the 2018 Animal Hero Awards, alongside animal welfare charity the RSPCA. The annual awards which place in London this September recognises animals, individuals and teams that have shown ‘outstanding commitment’ in the animal world. This year’s categories…

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