Pet food manufacturer, Pets Choice, has made its first acquisition of 2019, expanding its brand portfolio with the addition of rival pet food brand Rufus Foods.
The sale, which completed on 25 February 2019, saw Pets Choice acquire the Rufus Foods brand, boosting the manufacturer’s brand portfolio to a total of 10, including well known brands Meatiful, TastyBone and Webbox.
Rufus Foods has produced nutritious and flavoursome meals for both dogs and cats of all ages for over 30 years and the brand offers a range of complete foods for both.
Tony Raeburn, Pets Choice CEO, said: “We are excited to announce the recent addition of Rufus Foods to our portfolio. It compliments our existing brand set perfectly, as it has a lot of heritage and great loyalty amongst its customer base.
“Moving forward, we will continue to supply Rufus Foods to its existing customer base, but, in line with our growth plans, we are also looking to build on the brand and the solid base that it already holds.”
Mitchell Todd, from Rufus Foods, added: “With its industry leading position and expertise, Pets Choice is the perfect company to elevate the Rufus Foods brand to the next level.”