Exploring the company’s ‘Joy in Every Moment’ ethos, ‘Life’s a Game’ was born as a creative concept and inspired the new colourful visuals consumers will see on supermarket shelves from summer 2019.
The new look, which has been developed behind the scenes over the last year, aims to reaffirm the brand’s position as a “market leader” and has set out to bring a fresh approach to packaging in the pet food category.
Julie Butcher, head of marketing at Pets Choice, said: “We pride ourselves on manufacturing innovative food and treats for cats, dogs and most recently hedgehogs, to enjoy and it was so important to us that our new packaging reflected exactly what we stand for as a brand.
“Fun, inventive and cheeky is the best way to describe our new branding. It’s a completely different look and feel for us but one that we’re confident encapsulates everything we believe in.”
Initially focussing on the leading cat and dog treat ranges, the brand will continue to roll out the new design across its core Webbox portfolio.
Butcher adds: “Webbox has a proven track record of bringing unique products and formats to the market and the new look will not only command the attention of the consumer on a crowded supermarket shelf, but will also support and complement our existing product range and all product development moving forward.”