Webbox

This coverage focuses on Webbox, a UK pet food and treats brand, and its role in the pet retail and supply chain market. Pet Gazette reports on Webbox’s product launches, marketing campaigns, category expansions, and partnerships with independent retailers, major chains, and distributors. Our coverage provides pet trade professionals with insights into the brand’s market positioning, consumer demand trends, and opportunities within the competitive pet food and treats sector.

Aug- 2019 -

2 August

Awards

Webbox signs up as official partner to The Mirror’s Animal Hero Awards

Pet food brand, Webbox, has signed up to be the official partner of The Mirror’s seventh-annual 2019 Animal Hero Awards. The annual awards, taking place in London on 30 September, celebrate “inspiring” examples of bravery, dedication and resilience in the animal world. Webbox will be joined by animal charity Battersea…
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Jun- 2019 -

20 June

Charities

Pet industry celebrates Bring Your Dog to Work Day

Bring Your Dog to Work Day has been embraced by the industry, since its launch in 2014 by pet care brand HOWND. Here is how the industry its celebrating this year. Pet food manufacturer Fish4Dogs are among many sponsors for the yearly event, and are already a dog friendly office,…
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11 June

Manufacturers

Webbox undertakes ‘major rebrand’

Pet food brand Webbox has announced its “biggest ever rebrand to date”, unveiling a new look which is due to roll out across its product packaging in the coming months. Exploring the company’s ‘Joy in Every Moment’ ethos, ‘Life’s a Game’ was born as a creative concept and inspired the…
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May- 2019 -

10 May

Manufacturers

Webbox Natural celebrates ‘real pets’ with new campaign

Pet food brand, Webbox Natural, has celebrated the diversity and uniqueness of pet ownership with its latest campaign; ‘Real Pets, Real People, Real Life’. The company said that whilst the rural lifestyle is presented as the ideal by most natural pet food brands, this is far from the reality for…
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Apr- 2019 -

10 April

Charities

Webbox Natural increases work with StreetVet charity

Leading pet food brand, Webbox Natural has bolstered its partnership with animal welfare charity, StreetVet, by further developing the packages it donates. Webbox Natural has been supporting the homeless dog charity with regular food donations since November 2017 but has strengthened its support by developing ‘Forever Home Packages’ for those…
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Mar- 2019 -

18 March

Manufacturers

Webbox launches dog matching tool

Pet food manufacturer Webbox has created a new tool to help prospective dog owners determine which breed would be most suitable for them. Backed by “extensive research”, the Dog Breed Decider compares the traits and requirements of different breeds against a person’s lifestyle. It has been launched in response to…
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Feb- 2019 -

27 February

Business

Pets Choice acquires competitor Rufus Foods

Pet food manufacturer, Pets Choice, has made its first acquisition of 2019, expanding its brand portfolio with the addition of rival pet food brand Rufus Foods. The sale, which completed on 25 February 2019, saw Pets Choice acquire the Rufus Foods brand, boosting the manufacturer’s brand portfolio to a total…
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Jan- 2019 -

17 January

Charities

Webbox donates dog food to defrauded K9 Crusaders charity

Pet food manufacturer, Webbox, has provided a donation of Webbox Naturals dog food to the K9 Crusaders charity after it was defrauded out of between £88,000 and £200,000 by a “career criminal”. Sue Smith, the founder of K9 Crusaders, featured on the Do The Right Thing TV programme to talk…
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Dec- 2018 -

3 December

Charities

Webbox provides help to homeless dogs in Manchester

Pet food brand, Webbox, has partnered with local Manchester homelessness charity, Barnabus, providing a donation of Webbox Naturals dog food. The donation which included a selection of Webbox Naturals’ wet and dry food, will help the charity to feed dogs who come in with their owners. Adam Williams, office manager…
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Oct- 2018 -

30 October

Manufacturers

Webbox launches campaign to ‘debunk common pet food myths’

Pet food manufacturer, Webbox, has announced the launch of the next phase of its Webbox Natural campaign, which it claims aims to “debunk the most common pet food myths”. The campaign will see the launch of new creative assets explaining what the wording on packaging labels actually means, as well…
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