Wagg
This coverage focuses on Wagg, a UK pet food brand offering value-driven nutrition for dogs and other pets, and its role in the pet retail and supply chain market. Pet Gazette reports on Wagg’s product launches, marketing campaigns, category expansions, and partnerships with independent retailers, major chains, and distributors. Our coverage provides pet trade professionals with insights into the brand’s market positioning, consumer demand trends, and opportunities within the competitive pet food sector.
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Sep- 2018 -25 SeptemberAwards
Lifetime achievement for James & Steel as Group 55 sees double win at PetQuip awards
John James from pet accessories and treats company James & Steel was given a lifetime achievement award at this year’s PetQuip Awards ceremony. The event took place at the PATS Telford trade show on 23 September and was presented by Pat Flynn, PetQuip trade association manager and Amanda Sizer Barrett…
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24 SeptemberConsumers
Wagg unveils new packaging as part of major rebrand
UK dry dog food brand, Wagg, is relaunching its entire range of dog food in a bid to help it stand out and attract new customers while driving sales amongst existing ones. IPN, the owner of the Wagg brand, has invested £500,000 in relaunching the packaging to ensure it conveys…
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Jul- 2018 -25 JulyAwards
PetQuip announces award finalists for 2018
The PetQuip Awards has announced the 39 finalists for this year’s ceremony, which is in its sixth year and will take place in autumn at the PATS Telford trade show. PetQuip’s trade association manager, Pat Flynn said; “It has been a mammoth task working with our team of experts to…
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Jun- 2018 -20 JuneManufacturers
Slow-feeding ‘Lickimat’ launched for pet separation anxiety
An Australian couple have invented a new feeding mat product to help reduce pet separation anxiety by distracting with treats. The ‘Lickimat’ works by being filled with food and left for pets to lick at, with grooves in the mat meaning it can take pets up to 90 minutes to…
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May- 2018 -15 MayBusiness
UK brand Wagg tells Amazon it needs ‘to have a conversation’ over Wag brand
UK pet brand Wagg has told Amazon they need “to have a conversation” over the name of their new pet brand when speaking to media. The UK brand is concerned that the online retailer will bring the Wag brand to the UK under the same name. The UK company cannot…
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4 MayCharities
Beco helps HYPS save dogs from ‘death row’
Beco Pets has become the official sponsor of Helping Yorkshire Poundies (HYPS), a rescue centre near Sheffield who save dogs from ‘death row’. Beco will be providing HYPS all the food, poop bags and toys their tail-wagging tenants need. At any given time, there are an estimated 100,000 dogs left…
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Apr- 2018 -3 AprilPet Owners
Dogs make pet owners the happiest, research finds
A study of UK pet owners commissioned by raw and natural food manufacturers, Natures Menu, has revealed that 47 percent of owners think dogs make owners them the happiest. Cats had a score of 24 percent, while overall, 83 percent of pet owners believe having a furry friend improves general…
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Feb- 2018 -5 FebruaryIndustry News
Brits spend £210m on pets this Valentine’s Day
Half of Brits will ditch their dates to spend money on pets this Valentine’s Day, according to research released today. A study of UK pet owners* commissioned by experts in raw and natural pet food, Natures Menu, has revealed that almost half (47 percent) will buy a pet a gift this…
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Jan- 2018 -31 JanuaryIndustry News
Over half of owners walk their dogs less in winter
Owners who aren’t keen on the cold are damaging their pet’s health by taking them for fewer walks, a new study has revealed. Research showed that 56 percent of owners admit their dogs get less exercise when the temperature drops due to dog lover’s reluctance to venture outside. One in…
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22 JanuaryIndustry News
Dogs help boost sales at work
Allowing dogs into the workplace – an appropriate workplace, of course, with no hazards or staff with a phobia of dogs – is proven to reduce stress and boost morale. Burns Pet Nutrition has released a list of five reasons dogs should go to work. Dogs reduce sick days Studies by…
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