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Brits spend £210m on pets this Valentine’s Day

Half of Brits will ditch their dates to spend money on pets this Valentine’s Day, according to research released today.

A study of UK pet owners* commissioned by experts in raw and natural pet food, Natures Menu, has revealed that almost half (47 percent) will buy a pet a gift this Valentine’s Day, and one in three (37 percent) admit they will be spending the special day with a furry friend and not a significant other.

An estimated £210million will be spent on beloved pets this February.**

44 percent of owners will spend between £10-£30 with four percent admitting to really splashing out, spending over £30 per pet.

Outside of London (57 percent), Birmingham comes out top as the city which will treat its pets the most this Valentine’s Day (54 percent), followed by Glasgow (50 percent) and Edinburgh (47 percent).

Claire Miller, head vet at Natures Menu, said: “It’s great to see that we really are a nation of animal lovers! Part of lovingly caring for our pets should be ensuring they are fed the right food, so if treats are your gift of choice, make sure they’re high in nutritional value and balanced with plenty of exercise to maintain a healthy lifestyle.

“And don’t forget to look out for the look of love from your pet too. A relaxed wagging tail from your pup or an affectionate cheek rub from your kitty are both signs that your pet is content – and what could be better than that?”

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