ConsumersManufacturers

Wagg unveils new packaging as part of major rebrand

UK dry dog food brand, Wagg, is relaunching its entire range of dog food in a bid to help it stand out and attract new customers while driving sales amongst existing ones.

IPN, the owner of the Wagg brand, has invested £500,000 in relaunching the packaging to ensure it conveys the quality of its dry dog food and dog treats whilst giving consumers quick, simple access to all the important nutritional information on the pack itself.

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