Wagg
This coverage focuses on Wagg, a UK pet food brand offering value-driven nutrition for dogs and other pets, and its role in the pet retail and supply chain market. Pet Gazette reports on Wagg’s product launches, marketing campaigns, category expansions, and partnerships with independent retailers, major chains, and distributors. Our coverage provides pet trade professionals with insights into the brand’s market positioning, consumer demand trends, and opportunities within the competitive pet food sector.
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Jan- 2023 -30 JanuaryBusiness
Vet-AI secures new pet insurance partner
Vet tech firm Vet-AI has agreed a new partnership with pet insurance company Waggel. Vet-AI and Waggel have agreed a collaboration which will offer policyholders unlimited access to Vet-AI’s app Joii Pet Care. Waggel policyholders will also have access to Joii Pet Care’s 24/7 vet video consultations. The commercial agreement…
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Dec- 2022 -8 DecemberBusiness
Bruce’s doggy daycare opens in Solihull
Dog daycare business Bruce’s has officially opened its 9th site, in Solihull. This centre represents Bruce’s first foray outside of the South and South East of England. Bruce’s Solihull will provide the care for West Midlands based dogs. The brand-new site, on Umberslade Farm Park, was given its grand opening…
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Sep- 2022 -7 SeptemberManufacturers
IPN partners with Leeds Beckett amid sustainability initiative
Inspired Pet Nutrition (IPN) has partnered with academic experts at Leeds Beckett University on a new project to audit and reduce the carbon emissions of its full supply chain. The partnership is a two-year Knowledge Transfer Partnership (KTP) programme which will use a Carbon Footprint Evaluation Model to ensure IPN…
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Jul- 2022 -6 JulyIndustry News
Bruce’s to launch new North London site
Doggy day care business Bruce’s has announced the launch of its new North London site. Its advertising campaign consists of bus stop ad placements and a range of marketing tools. In addition to the bus stop advertisements, the Bruce’s team has created and distributed edible dog-friendly leaflets in North London’s…
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May- 2022 -4 MayIndustry News
Wagg launches new treat range
Yorkshire-based pet food brand Wagg, part of Inspired Pet Nutrition (IPN), has announced the launch of its new treat range – snack shots. Snack Shots will be launching in a selection of flavours and are available in Asda stores across the UK. Snack Shots come in a variety of pocket-sized…
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Mar- 2022 -18 MarchPet Owners
Your Dog’s Club announces share opportunities for dog owners
Your Dog’s Club, a dog-only online retailer, has announced it is giving dog owners the chance to obtain shares within its fast-growing business, and receive a certificate in their dog’s name. In addition to receiving a personalised share certificate, investors will receive complimentary dog products and earn discounts to use…
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Dec- 2021 -2 DecemberManufacturers
IPN takes action for National Tree Planting Week
Inspired Pet Nutrition, the company behind the Harringtons and Wagg pet food brands, is supporting National Tree Planting Week by planting 100 trees at the Thorp Perrow Arboretum in North Yorkshire. As part of its overall target of planting one million trees, it is also planting a tree for every…
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Sep- 2021 -23 SeptemberManufacturers
ByBenji partners with Woof & Brew
ByBenji Biltong, the manufacturer of dog-friendly Biltong collections, has announced a new collaboration with pet drinks company Woof and Brew, that will see the groups produce two “unique” new products for dogs. ByBenji’s new steak bites, made from pure minced beef, have now been infused with the flavours of Woof…
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Jul- 2021 -13 JulyFeatures
Tail wagging the dog? Time for a wider perspective on data
In my earlier article, I looked at how the retail and service sectors are restructuring to meet the changing needs of younger consumers – and pet care is not exempt. Digital native businesses, such as Tails.com and others have been capitalising on Millennials’ digital-first shopping habits for some time. The…
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May- 2021 -28 MayManufacturers
Fish4Pets launches new programme with Birmingham Dogs Home
Fish4Pets has announced the launch of a new ‘Re-Start’ programme with the Birmingham Dogs Home. As part of the new programme, the Fish4Dogs brand will sponsor 100 rescued or unwanted dogs over the next 12 months, providing individually tailored food and nutritional support throughout the duration of their time at…
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