Wagg

Sep- 2022 -

7 September

IPN partners with Leeds Beckett amid sustainability initiative

Inspired Pet Nutrition (IPN) has partnered with academic experts at Leeds Beckett University on a new project to audit and reduce the carbon emissions of its full supply chain. The partnership is a two-year Knowledge Transfer Partnership (KTP) programme which will use a Carbon Footprint Evaluation Model to ensure IPN…

Jul- 2022 -

6 July

Industry News

Bruce’s to launch new North London site

Doggy day care business Bruce’s has announced the launch of its new North London site. Its advertising campaign consists of bus stop ad placements and a range of marketing tools. In addition to the bus stop advertisements, the Bruce’s team has created and distributed edible dog-friendly leaflets in North London’s…

May- 2022 -

4 May

Industry News

Wagg launches new treat range

Yorkshire-based pet food brand Wagg, part of Inspired Pet Nutrition (IPN), has announced the launch of its new treat range – snack shots. Snack Shots will be launching in a selection of flavours and are available in Asda stores across the UK. Snack Shots come in a variety of pocket-sized…

Mar- 2022 -

18 March

Pet Owners

Your Dog’s Club announces share opportunities for dog owners

Your Dog’s Club, a dog-only online retailer, has announced it is giving dog owners the chance to obtain shares within its fast-growing business, and receive a certificate in their dog’s name. In addition to receiving a personalised share certificate, investors will receive complimentary dog products and earn discounts to use…

Dec- 2021 -

2 December

Manufacturers

IPN takes action for National Tree Planting Week

Inspired Pet Nutrition, the company behind the Harringtons and Wagg pet food brands, is supporting National Tree Planting Week by planting 100 trees at the Thorp Perrow Arboretum in North Yorkshire. As part of its overall target of planting one million trees, it is also planting a tree for every…

Sep- 2021 -

23 September

Manufacturers

ByBenji partners with Woof & Brew

ByBenji Biltong, the manufacturer of dog-friendly Biltong collections, has announced a new collaboration with pet drinks company Woof and Brew, that will see the groups produce two “unique” new products for dogs. ByBenji’s new steak bites, made from pure minced beef, have now been infused with the flavours of Woof…

Jul- 2021 -

13 July

Features

Tail wagging the dog? Time for a wider perspective on data

In my earlier article, I looked at how the retail and service sectors are restructuring to meet the changing needs of younger consumers – and pet care is not exempt. Digital native businesses, such as Tails.com and others have been capitalising on Millennials’ digital-first shopping habits for some time. The…

May- 2021 -

28 May

Manufacturers

Fish4Pets launches new programme with Birmingham Dogs Home

Fish4Pets has announced the launch of a new ‘Re-Start’ programme with the Birmingham Dogs Home. As part of the new programme, the Fish4Dogs brand will sponsor 100 rescued or unwanted dogs over the next 12 months, providing individually tailored food and nutritional support throughout the duration of their time at…

Apr- 2021 -

27 April

Pet Owners

Hilton launches Bone Appétit menu for dogs

Hilton has unveiled ‘Bone Appétit’, a new bespoke menu for dogs, which will be available to guests and their pets across 32 of its pet friendly hotels in the UK and Ireland from 17 May. The menu was developed together with veterinary nutrition experts and approved by DogFriendly, who provide…

6 April

Trade Organisations

Postman Pooch donates Easter treats to Dogs Trust

Ahead of the Easter weekend, Postman Pooch delivered 45 dog-friendly Easter eggs to Dogs Trust’s branch in Manchester. Founded in 2018 by Kyle Lovett-Blackwell and Ben Millar, Postman Pooch offers gifts, treats, and toys for dogs. On why he donated to Dogs Trust, Millar said: “When we launched Postman Pooch,…