ByBenji Biltong, the manufacturer of dog-friendly Biltong collections, has announced a new collaboration with pet drinks company Woof and Brew, that will see the groups produce two “unique” new products for dogs.
ByBenji’s new steak bites, made from pure minced beef, have now been infused with the flavours of Woof and Brews ‘Bottom Sniffer Beer’ and ‘Posh Pooch Wine’ following the collaboration.
Woof and Brew founder Steve Bennett said: “We’ve been looking to combine the flavours of our drinks in a treat. No better partner for our infusions than the highest of value dog treats from ByBenji Biltong.”
ByBenji added that it was “thrilled” to be working with the pet drinks company on the new partnership, adding that the new product lines will “sit perfectly alongside their tail wagging tipples”.
Meanwhile, ByBenji also announced that it has updated its retail packaging and labelling to include product images and barcodes.
Alongside its new branding, it is also set to launch its new “pocket sized” Sku, a “ready to go” option that comes in a lower entry level pouch, at under £5. It is available in all the ranges and can be used as an addition to the existing regular, large and jumbo sized bags.
Its product range to date has consisted of four original base products; Training Treats, Super Sticks, Biltong Sausage, and Biltong Food Topper. In addition it is now introducing the Bilton Sausage Treat, bite-sized sausages that are softer in texture, making them good for dogs with dental issues.