Snack Shots will be launching in a selection of flavours and are available in Asda stores across the UK.
Snack Shots come in a variety of pocket-sized packets including BBQ bangers, low fat, training, and tasty bones.
Lucy Stones, marketing manager, complementary feeding and treating at IPN, said: “We are super excited about the launch of our Snack Shots range. We believe that every good dog deserves a little treat every now and then, and treats play a crucial role when it comes to training and rewarding the correct behaviour.
“This is why we have introduced these great pocket-sized packs. Many of us are dog owners ourselves at IPN and we’ve all fallen foul to smelly pockets full of crumbled up dog treats in the past. We wanted to find a solution that worked for owners whilst still offering a tasty, nutritious, and naturally good treat for our pets, and that’s exactly what we have done with Snack Shots.”