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Product Range

A strong, well-curated product range is vital for commercial success in pet retail. Pet Gazette covers how retailers, suppliers, and distributors expand or refine their product assortments across categories such as pet food, treats, grooming, health, toys, accessories, and seasonal lines. We report on range reviews, new listings, supplier collaborations, and buying trends that influence stock selection and merchandising. This tag provides insight into how pet businesses adapt their product strategies to meet consumer demand, drive basket value, and differentiate themselves in a competitive market.

  • Oct- 2020 -
    29 October
    ManufacturersDenzel’s receives investment from Holly Branson

    Denzel’s receives investment from Holly Branson

    Healthy dog snack start-up brand Denzel’s has received investment from Holly Branson and a handful of strategic investors. The latest backing will reportedly put the company in position to grow 16-fold by 2022, and the money will be used to expand its product range and team, as well as increase…

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  • Sep- 2020 -
    29 September
    FeaturesRice starch – The secret to success in clean label pet foods

    Rice starch – The secret to success in clean label pet foods

    The Covid pandemic has impacted many areas of life, even how we relate to our pets. According to recent research, 86% of people have bonded more deeply with their four legged friends and well over a third have seen their anxiety reduced by them in this tough season. As people…

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  • 1 September
    ManufacturersForthglade acquired by IK Investment Partners

    Forthglade acquired by IK Investment Partners

    IK Investment Partners (IK) has announced it has acquired a majority stake in Forthglade Foods Limited, marking the first investment by IK’s newly established UK team.  Forthglade is a UK based natural pet food brand that produces premium wet and dry dog food and treats.  It was founded in 1971…

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  • Aug- 2020 -
    13 August
    ManufacturersBroadreach Nature receives industry recognition 

    Broadreach Nature receives industry recognition 

    Broadreach Nature has taken home two “prestigious” awards, having been recognised at the ACQ5 Global and Lux Life Magazine Pet Product and Services Awards. The brand, which manufactures ethically sourced and natural pet supplements, health treats and chews, recently won the UK Company of the Year (Animal Welfare) at the…

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  • 7 August
    ManufacturersBeaphar celebrates production milestone

    Beaphar celebrates production milestone

    Beaphar has celebrated the production of its 250 million flea collar, having produced its first collar in 1983.  The global pet healthcare and pharmaceutical manufacturer first produced the product after CEO Hank Aa saw the product abroad.   According to the group, he “immediately saw the potential, knowing this was something…

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  • 7 August
    FeaturesHow marketing strategies have been impacted by Covid-19

    How marketing strategies have been impacted by Covid-19

    James Langan, managing director of Natures Menu, shares his thoughts on how marketing strategies have been impacted by the Covid-19 situation and tips on how brands and retailers should move forwards. Effective use of online channels and strong communication There has been a clear shift to online marketing during the…

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  • Jul- 2020 -
    13 July
    AwardsBroadreach Nature receives ethical award

    Broadreach Nature receives ethical award

    Broadreach Nature announced it has been awarded the Ethical Accreditation by The Ethical Company Organisation for 2020-2021. It comes as the brand, which provides ethically sourced and natural pet supplies, has introduced a number of environmental initiatives in the past year, including a programme to replant trees, the ethical sourcing…

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  • Jun- 2020 -
    15 June
    RetailersBroadreach Nature announces exclusive partnership with Su-Bridge Pet Supplies

    Broadreach Nature announces exclusive partnership with Su-Bridge Pet Supplies

    Pet supplement company Broadreach Nature has announced its exclusive distribution partnership with pet wholesaler, Su-Bridge Pet Supplies. The partnership coincides with the launch of several new product ranges in recent months from Broadreach Nature which include new  chews and sprays, turmeric and digestive supplements and probiotic pastes . Broadreach Nature…

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  • May- 2020 -
    11 May
    FeaturesSix weeks with Walter: What lockdown with my dog has taught me

    Six weeks with Walter: What lockdown with my dog has taught me

    When the UK went into lockdown six weeks ago, I, like many others, settled down for an extended period of time at home with a pet – in my case, a five-year-old Miniature Schnauzer called Walter. Lockdown hasn’t been easy for Walter. He’s a real family dog – by that…

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  • Apr- 2020 -
    21 April
    RetailersVetoquinol reveals ‘strong’ first quarter figures amid Covid-19 crisis

    Vetoquinol reveals ‘strong’ first quarter figures amid Covid-19 crisis

    Global animal health company Vetoquinol has revealed “strong” first quarter results amid the Covid-19 crisis. The company reported a 13.4% rise in total group sales to €103.4m (£90.5m), with ‘essential sales’ increasing by 17.9% to €53.4m (£46.8m). Sales of companion animal products came to €60.1m (£52.6m) and accounted for 58.1%…

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