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Jollyes sets sights on expansion as sales surge

The retailer said membership of Jollyes’ Pet club rewards scheme rose by over 20%, with sales of its exclusive, high quality Lifestage dog food increasing by 60%.

Jollyes has announced “ambitious” growth plans after seeing sales surge to a “record high” £42m in the half year to 30 November.

It revealed the retailer plans to open 20 new stores in the next 12 months, including new Scottish stores in Edinburgh, Glenrothes and Stirling, a new Welsh store in Wrexham and as part of its investment in Northern Ireland, opening a new store in Cookstown next month.

The record revenue of £42m is a 12.5% rise in like-for-like sales against a year earlier and by 30% the same period in 2019.

The retailer also said membership of Jollyes’ Pet club rewards scheme rose by over 20%, with sales of its exclusive, high quality Lifestage dog food increasing by 60%.

According to Jolleys, December sales saw a surge in demand for dog toys – reflecting the broader trend for “humanisation”, as dogs, cats and other animals are treated like companions.

In England, it will open new locations in Brislington (Bristol) and Stockton on Tees.

It is investing in its existing store portfolio, in new product ranges, marketing and in recruitment and training to reinforce its position as “The Pet People”.

In the first half of 2022, Jollyes will open new Scottish stores in Edinburgh, Glenrothes and Stirling, a new Welsh store in Wrexham and as part of its investment in Northern Ireland, opening a new store in Cookstown next month.

Richard Cotter, executive chairman of Jollyes, said: “We’re well placed to push ahead with our ambitious growth and investment plans with an exciting pipeline of new stores and refurbishments, and keen looking for acquisition opportunities across the UK.”

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