Product Range
A strong, well-curated product range is vital for commercial success in pet retail. Pet Gazette covers how retailers, suppliers, and distributors expand or refine their product assortments across categories such as pet food, treats, grooming, health, toys, accessories, and seasonal lines. We report on range reviews, new listings, supplier collaborations, and buying trends that influence stock selection and merchandising. This tag provides insight into how pet businesses adapt their product strategies to meet consumer demand, drive basket value, and differentiate themselves in a competitive market.
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Sep- 2021 -23 SeptemberManufacturers
ByBenji partners with Woof & Brew
ByBenji Biltong, the manufacturer of dog-friendly Biltong collections, has announced a new collaboration with pet drinks company Woof and Brew, that will see the groups produce two “unique” new products for dogs. ByBenji’s new steak bites, made from pure minced beef, have now been infused with the flavours of Woof…
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2 SeptemberManufacturers
Hownd secures £250k investment
Hownd, which specialises in ethical pet grooming and feeding products, has secured a £250,000 investment in a bid to help expand its product range and enter new markets. According to the group, the funding from Growth Lending will also enable it to increase its direct sales to customers, alongside sales…
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Jul- 2021 -5 JulyManufacturers
Antos rebrands to Nova Dog Chews
Antos has announced that it has now rebranded to Nova Dog Chews, effective from July 2021 onwards. The company specialises in the manufacturing and supply of premium quality dog chews, including Highland Antler, Yak Snacks and Paddock Farm Ostrich products, amongst others. The group, which has been trading since 2005,…
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Mar- 2021 -11 MarchAppointment
Walker & Drake appoints business development manager
Cold pressed food manufacturer, Walker and Drake, has expanded its sales and marketing team by appointing Andrew Clark as its new business development manager. In his new role, Clark will focus on sales and distribution in the southern UK, Wales and the west. He will also provide sales training for…
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Feb- 2021 -26 FebruaryIndustry News
United Petfood acquires Cambrian Pet Foods
International pet food producer, United Petfood has announced the acquisition of the British manufacturer Cambrian Pet Foods for an undisclosed sum. The acquisition reportedly strengthens the position of United Petfood as a “full-service” private label pet food producer. The group stated that the acquisition of Cambrian Pet Foods will allow…
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Jan- 2021 -13 JanuaryCharities
Wood Green and Burgess Pet Care announce partnership for 2021
Animal charity Wood Green has once again partnered with Burgess Pet Care to help feed pets in need. The partnership between Burgess Pet Care and Wood Green fist began in 2009 and has now been confirmed again for 2021. The charity has also announced it has become a member of…
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Dec- 2020 -18 DecemberManufacturers
Vale Pet Foods expands product range
Vale Pet Foods announced it has launched a number of new dog food products, including dry and raw food and a selection of treats. The brand’s new dry food products include ‘Succulent Salmon with Vegetables’ and ‘Tremendous Turkey with Vegetables’, which contain several minerals, herbs and botanicals. Its new treats…
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11 DecemberFeatures
The humanisation of the pet industry
What does ‘humanisation of the pet industry’ mean? By many, pets are seen and treated like family members. Owners want happy and healthy lives for their pets as much as they do for their children, and this has seen the emergence of new products and trends in the industry, with…
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1 DecemberBusiness
True Instinct rebrands as Nature’s Variety
True Instinct has announced that it is set to rebrand as Nature’s Variety. The relaunch follows the purchase of the Natures Menu portfolio by Spanish dry pet food group Affinity Petcare earlier this year, and will see the Nature’s Variety range aligned with its European counterparts. Nature’s Variety said its…
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Nov- 2020 -2 NovemberIndustry News
Penny and Pepe launches new fresh living products
Penny and Pepe has launched a full range of ready grown, fresh living products targeted at cats, rabbits and guinea pigs who spend the majority of their time indoors. The range includes pet grass, made from a mixture of wheat, oats and barley and living cat nip, which includes the…
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