Pets at Home invests in Project Blu

Pets at Home Group has announced it has made a strategic investment in Project Blu, an eco-conscious supplier of branded pet accessories.

Pets at Home will be the first UK retailer to offer Project Blu’s full product range, available across its 457 stores and online at Petsathome.co.uk from early July 2022.

Founded in Wales in 2019, Project Blu aims to “transform polluting materials into premium quality accessories including a range of beds, collars and leashes”.

David Robinson, chief operating officer at Pets at Home, said: “This partnership is an important step in our mission to become the world’s most sustainable pet care business, and we are hugely excited to be working with Project Blu to broaden our sustainable offering to our customers and their pets.

“This agreement demonstrates a continuing commitment to our social value strategy and importantly creates further opportunities for additional sustainability initiatives in a rapidly growing segment of the market.”

Geryn Evans, chief executive of Project Blu, added: “We are delighted that Pets at Home is aligned to our mission of making environmentally friendly pet accessories and excited to see our products readily available across the UK.

“Our business was established to address an important gap in the market, with strong demand for our products clearly demonstrating an interest in products that are great for both their pets and the planet.”