PFMA

New myth-busting fact sheet from the PFMA

How well do you know your pet food facts? The Pet Food Manufacturers’ Association (PFMA) has created a monthly series on prepared pet food topics. Pet professionals can use the fact sheets to boost their knowledge of essential areas. The series will be useful for staff training and can be…

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The UK’s Pet Population Drops by 16%

New data released by the Pet Food Manufacturer’s Association (PFMA) has revealed shocking results. Over the last three years the UK’s pet population has reduced by 16 percent. This 10.8 million drop includes a two percent decrease in the number of households to own a pet. However, it may not…

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National Pet Month Announce New Chairman and 2015 Campaign

National Pet Month (April 1 to May 4 2015) has announced the appointment of a new Chairman as it launches its 2015 campaign. Michael Bellingham, former Vice Chairman of the charity, takes over the chairmanship role this month following the retirement of outgoing Chairman Phil Sketchley. Michael is currently Chief Executive…

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Benefits of Pets to Older People Celebrated at House of Lords

The way in which pets bring support to the lives of older people was celebrated at the National Office of Animal Health (NOAH)’s Pet Event last week at the House of Lords. But the event also highlighted some changes and improvements needed to allow this relationship to thrive, to the…

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Wag and Tone wins PFMA’s ‘Get Pets Fit Award’

  The Pet Food Manufacturers’ Association (PFMA) has announced that Wag and Tone is the winner of its inaugural ‘Get Pets Fit Award’, acknowledging the great work undertaken by Karen Laker in Lincolnshire and Nottinghamshire to promote fitness among her dog and human clients. Nicole Paley, Communications Manager of PFMA…

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Tackling Pet Food Myths

I’ve overheard some fairly odd things when shopping in pet stores, from ‘will my rabbit eat fish food?’ to ‘can I give my dog milk?’ Luckily, well trained staff were on hand to guide owners towards diets suitable for their pets. The PFMA (Pet Food Manufacturers’ Association) estimates that 13…

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PFMA Launches New Award to Recognise Initiatives to ‘GetPetsFit’

The Pet Food Manufacturers’ Association (PFMA) is delighted to announce a new award to acknowledge the great work undertaken by organisations to ‘getpetsfit’ through promoting weight management and fitness. The inaugural GetPetsFit Award will look for the most innovative and educational initiative, which has helped pets improve both their waistline…

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PFMA plans for the future of the UK’s pets

In March, the Pet Food Manufacturer’s Association (PFMA) brought together key figures in the pet care sector to highlight the issue of pet obesity and look at how the industry could tackle this growing problem. The Pet Obesity Question Time launched the start of the PFMA’s #Get Pets Fit campaign…

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PFMA’s ‘Pet Obesity: Five years on’

The Pet Food Manufacturers Association (PFMA) has revealed two in three (63 per cent) owners feel more important problems face their pets than obesity. Today, three in four vets believe pet obesity is on the rise, considering the root causes of pet weight gain to be owners not following feeding guides, treating…

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PFMA to launch Friends for Life campaign

Following new research showing that 92 per cent of pet owners with overweight pets do not see obesity as a life threatening risk, the PFMA will launch its ‘Friends for Life’ campaign. Starting on 8 May, the campaign encourages owners to contact their local vet, retailer or other pet specialist…

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