I’ve overheard some fairly odd things when shopping in pet stores, from ‘will my rabbit eat fish food?’ to ‘can I give my dog milk?’ Luckily, well trained staff were on hand to guide owners towards diets suitable for their pets.
The PFMA (Pet Food Manufacturers’ Association) estimates that 13 million households around the country include pets. That’s 46 percent of households overall. Offering helpful advice is a great way to build customer loyalty and encourage more of those pet owners to re-visit your store.
The PFMA has announced that responding to customers is about to get even easier. It’s new survey asks pet care specialists to answer a few quick questions revealing whether any pet food areas could benefit from additional information.
So, if your customers want to know how to understand pet food labels or the science behind different types of diet, the PFMA aims to offer more resources for the industry to draw upon.
Now, if you’re anything like me, your desk soon becomes stacked with papers. With this in mind, the trade organisation is asking exactly how you’d like its information to be presented. Covering six major areas – from how to feed to life stage products – you can tick a series of boxes, indicating whether you prefer website info, flyers, films, posters or even animations.
More resources in a wider range of formats is good news for the industry.
To take part simply go online to www.pfma.org.uk.