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Wag and Tone wins PFMA’s ‘Get Pets Fit Award’

Get Pets Fit Award trophy


The Pet Food Manufacturers’ Association (PFMA) has announced that Wag and Tone is the winner of its inaugural ‘Get Pets Fit Award’, acknowledging the great work undertaken by Karen Laker in Lincolnshire and Nottinghamshire to promote fitness among her dog and human clients.

Nicole Paley, Communications Manager of PFMA explains: “When we read Karen’s entry it was clear that Wag and Tone was a winner!  This innovative initiative provides owners with a variety of ways to exercise with their dogs from steps over cavaletti bars to running figures of eight around cones. We were particularly impressed to see that lessons are tailored to levels of fitness (among owners and dogs) and the main focus is to have fun while you get fitter!”

Karen is a passionate agility instructor who has been dedicated to running group and individual classes for over 20 years. Along with friends Ruth MacGill and Sue Holstead, Karen decided to establish Wag and Tone classes, based on her belief that it is hugely important for dogs and humans to build core stability and balance. She explains: “We have a number of success stories from a nine year old collie unable to step up due to stiffness who after six weeks was a keen participant plus a young Airedale and French Bulldog who are now more fluid in their movement.”

PFMA is focused on promoting good health and nutrition among pets and there is a wealth of information including posters and other fun fact sheets to be downloaded by those in the pet industry at PFMA. For more information on Wag and Tone please visit

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