The Pet Food Manufacturers\u2019 Association (PFMA) is delighted to announce a new award to acknowledge the great work undertaken by organisations to \u2018getpetsfit\u2019 through promoting weight management and fitness.\r\n\r\nThe inaugural GetPetsFit Award will look for the most innovative and educational initiative, which has helped pets improve both their waistline and fitness levels. Whether you run a successful weight management clinic, have implemented a new pet agility course or launched a bespoke regime for your customers, the PFMA wants to hear from you. Pet shops, groomers, trainers and veterinary practices should visit the website between 1st September and 30th November to complete an entry form.\r\n\r\nEntries must include the organisation and initiative name, background and summary of the activity along with examples of pets \u2018getting fitter\u2019 and any feedback from clients.\r\n\r\nPFMA will work alongside National Pet Month to judge entries and the winning initiative will be announced in December and will receive \u00a3100 worth of high street vouchers. They will also be selecting two runners-up who will be officially recognised for their efforts.\r\n\r\nMichael Bellingham, Chief Executive of PFMA confirmed: \u2018We are delighted to announce this award and help raise awareness of all the wonderful initiatives throughout the UK, which promote healthy, happy, leaner and fitter pets. Since launching our campaign to GetPetsFit, we have been overwhelmed by support from the industry and look forward to recognising the many wonderful initiatives\u2019.\r\n\r\nFor more information, visit www.pfma.org.uk\/GetPetsFit-award.