Trade Organisations

PFMA Launches New Award to Recognise Initiatives to ‘GetPetsFit’

The Pet Food Manufacturers’ Association (PFMA) is delighted to announce a new award to acknowledge the great work undertaken by organisations to ‘getpetsfit’ through promoting weight management and fitness.

The inaugural GetPetsFit Award will look for the most innovative and educational initiative, which has helped pets improve both their waistline and fitness levels. Whether you run a successful weight management clinic, have implemented a new pet agility course or launched a bespoke regime for your customers, the PFMA wants to hear from you. Pet shops, groomers, trainers and veterinary practices should visit the website between 1st September and 30th November to complete an entry form.

Entries must include the organisation and initiative name, background and summary of the activity along with examples of pets ‘getting fitter’ and any feedback from clients.

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PFMA will work alongside National Pet Month to judge entries and the winning initiative will be announced in December and will receive £100 worth of high street vouchers. They will also be selecting two runners-up who will be officially recognised for their efforts.

Michael Bellingham, Chief Executive of PFMA confirmed: ‘We are delighted to announce this award and help raise awareness of all the wonderful initiatives throughout the UK, which promote healthy, happy, leaner and fitter pets. Since launching our campaign to GetPetsFit, we have been overwhelmed by support from the industry and look forward to recognising the many wonderful initiatives’.

For more information, visit www.pfma.org.uk/GetPetsFit-award.

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