Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Sep- 2018 -17 SeptemberManufacturers
Worcester-based inventor secures Dragons’ Den investment
Worcester-based pet product inventor, Peter Hill, was seen securing an investment on BBC programme Dragons’ Den on Sunday 16 September for his innovative pet products ‘Pedaldish’ and ‘Katfone.’ Deborah Meaden made a £30,000 offer to Hill for a 33 percent stake in his company, which he agreed upon. Hill designed the Pedaldish,…
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14 SeptemberManufacturers
Forthglade to offer new puppy pack
Pet food manufacturer Forthglade has announced a new puppy pack. Each package will include a selection of natural wet and dry food, training treats and a practical guide with expert nutrition advice. Forthglade said it launched the package following research which found over half of Brits said they were unprepared…
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12 SeptemberManufacturers
Royal Canin launches new wet food range
Royal Canin has expanded its portfolio with a new canine wet range, offering dog owners the opportunity to mix feed its Size Health Nutrition dry and wet formats. The manufacturer says the ability to combine the wet and dry foods will create a meal which is “nutritionally aligned” and provides…
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5 SeptemberBusiness
Private equity and debt capital markets underpinning a sellers’ market in the pet industry
New research has found that private equity and debt capital markets are underpinning a sellers’ market in the pet industry. The global pet industry has seen 154 deals in the last 12 months split between sales to trade buyers (89%) and private equity buyers (11%), according to data from global…
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5 SeptemberBusiness
Couple set up Heights Farm Premium Pet Foods franchise in Preston
Married couple Alison and Steve Critchley have set up a new franchise delivering premium quality pet food in the Preston area as part of the Bolton-based Heights Farm Premium Pet Foods’ operation. The couple have run various businesses over the years including a grocers off license in Church and separately,…
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4 SeptemberBusiness
Poppy’s Picnic raises over £600,000 for new production plant
Poppy’s Picnic, Wiltshire-based raw pet food company, has secured over £600,000 through crowdfunding to launch its new production plant. The company secured a new 4,000sq ft manufacturing facility in Melksham, Wiltshire which will be operational in Q4 and support the production of online orders, enabling the business to expand its…
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4 SeptemberManufacturers
Mars Petcare launches ‘clean eating’ pet food brand
Mars Petcare UK has launched Nutro, a new premium pet food brand which uses its “feed clean” philosophy, to bring the clean eating trend to cats and dogs. Nutro’s Wild Frontier line claims 70 percent of its ingredients are sourced from animals and the range is said to be high…
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Aug- 2018 -31 AugustManufacturers
Hill’s Pet Nutrition crowns its Kitten of the Year
A kitten from London has beaten nationwide competition to be crowned ‘Kitten of the Year 2018’, in an annual competition run by food brand, Hill’s Pet Nutrition. Fifi from Ealing was chosen out of over 450 kittens to gain the title in the annual competition, which encouraged pet owners across…
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31 AugustManufacturers
Cotswold Raw sees tripe-based sales triple
Pet food manufacturer Cotswold Raw has reported an increase in interest in its tripe-based products in the last four months, with the sales of the product category tripling. The company has two tripe-themed offers: a beef and tripe complete meal and lamb’s tripe chunks. Tripe is a natural element of…
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31 AugustManufacturers
Royal Canin to host webinar on feline ageing
Pet food manufacturer Royal Canin is to offer a new webinar for vets on “extending healthy life in your feline patients”. The webinar will be led by Nathalie Dowgray a lead researcher at the recently launched Feline Healthy Ageing Clinic. A long-term study, the Clinic researches the many factors associated…
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