Tailored dog-food brand, Tails.com has appointed Lai-Ping Lai as its new chief product officer.
Lai, who joined the company in October 2018, will report to CEO James Davidson and lead the 18 strong tech and digital product teams at the Tails.com HQ in Richmond.
She joins having led high performing product management, product design and technology teams at some of the UK’s leading industry organisations including eBay, Skype, Zoopla and The Guardian. Lai will be helping to continually innovate the Tails.com digital product, working closely with the CX team to respond effectively to customer feedback whilst harnessing innovation in technology and manufacturing to offer the best product and service for pet owners.
Since launching in 2014, the direct-to-consumer brand has seen rapid growth. The business currently feeds over 100,000 dogs in the UK and delivers more than six million bespoke meals each month.
Lai said: “I am delighted to join the team. As well as having created a leading tailored dog- food product, tails.com offer an unrivalled service to pet owners that helps them make the right nutritional choices for their dog.
“Tails.com were early to identify changes in the way consumers want to shop and care for their pets, and married digital technology, food innovation and advanced manufacturing techniques to offer a customised nutrition service that is changing the world of pet food for good.
“I am excited to be part of the growing team and to build the business to reach even more dogs and owners.”