Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Jan- 2019 -14 JanuaryManufacturers
Pooch & Mutt accuses ‘big pet food companies’ of trying to ban advert
Pet food manufacturer, Pooch & Mutt says it has received “threats” from competitors to force them to remove a new advert which references ditching canned food in order to protect the environment, from the MPMA (Metal Packaging Manufacturers Association). Pooch & Mutt’s ‘Ditch the Can. Help the Planet’ advert, aims…
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14 JanuaryBusiness
Lily’s Kitchen reports another year of ‘strong growth’
British producer of pet food, Lily’s Kitchen, has had another strong year of growth fuelled by consumer demand for premium natural food for pets and a 25 percent increase in distribution points. In the year to 31 March 2018 the company, which reached its landmark 10th anniversary in 2018, saw…
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11 JanuaryAwards
Burns announces new ‘Willy Wonka-style’ competition
Welsh pet food company, Burns Pet Nutrition, has launched a new “Willy Wonka-style” competition giving dog owners across the UK the chance to win a year’s supply of free dog food, in celebration of its 25th anniversary. To mark the milestone, the family firm has released limited-edition vintage look bags,…
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11 JanuaryManufacturers
62 percent of owners don’t know what’s in pet’s food, research suggests
Research from raw and natural pet food manufacturer True Instinct revealed 62 percent of dog and cat owners in the UK are not aware of what’s in their pets’ food. Despite this, a quarter are pledging to make a healthy New Year’s resolution for their four-legged friend. The poll of…
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10 JanuaryFeatures
Consumer gut health trends reach pet food sector
83 percent of pet owners are highly concerned with the digestive health of their pet With two thirds (78 percent) of people globally saying that digestive health is ‘extremely’ or ‘very important’ to them, it is clear that consumers are becoming more familiar with the gut microbiome and its influence…
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9 JanuaryGovernment & Legislation
EU and member states endorse FEDIAF code of pet food labelling
A new edition of the FEDIAF Labelling Code has been approved by the EU Standing Committee for Animal Nutrition. It now includes updates since the first edition of the code was endorsed back in 2011, which is based on the EU Regulation for the Marketing and Use of Feed.…
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9 JanuaryManufacturers
New insect dog food aims to shrink UK’s carbon pawprint
Launching in January 2019, new pet food brand Yora has made a pledge to provide dogs with a healthy, delicious diet while reducing their environmental impact. Pets are estimated to consume around 20 percent of the world’s meat and fish, a statistic which is set to grow further with the…
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7 JanuaryBusiness
New ‘eco-friendly’ dog food enters UK market
A new “eco-friendly” pet food manufacturer has announced it is entering the UK market. German pet food manufacturer, Lucky and Prince, will begin its UK operations by launching its Poultry with Carrots and Potatoes, Lamb with Carrots and Potatoes, Apples and Cottage Cheese, Beef with Potatoes and Venison with Zucchini…
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4 JanuaryManufacturers
Whiskas Pouch undergoes ‘huge’ renovation
Mars Petcare has announced that Whiskas Pouch is launching a “powerful renovation” to its product, design and claim upgrades – all supported with in-store activation. The renovation will deliver a new and improved recipe with improved aesthetics and reformulated gravy and jelly. Over 30 percent of ‘Cat Wet’ shoppers in…
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4 JanuaryManufacturers
Edgard & Cooper adds treats, jerkys and bars to range
Healthy pet food company Edgard & Cooper is adding training treats, jerkys and bars to its range of healthy dog food. The brand, which is known for producing the world’s first kibble with 100 percent fresh meat and no meat meal, is packaging all treats in biodegradable packaging making it…
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