British producer of pet food, Lily’s Kitchen, has had another strong year of growth fuelled by consumer demand for premium natural food for pets and a 25 percent increase in distribution points.
In the year to 31 March 2018 the company, which reached its landmark 10th anniversary in 2018, saw sales grow by over 30 percent to become a £50m retail brand.
The company claimed that planned investment in its people, systems and marketing, plus the success of unique new products including its Woofbrush dental chews, has seen it “reap the rewards”, setting up the business for further success and future growth.
Looking ahead to 2019, further expansion into international markets including Europe, USA and Asia is planned, together with further product innovation which is synonymous with the Lily’s Kitchen brand.
David Milner, CEO, said: “Lily’s Kitchen is at a very exciting moment, pioneering natural pet food growth in the UK and abroad. The investment we have made to date will support the business at this inflection point and put it on a strong footing going forward. Consumers can see a difference when they switch their pets to our food and this recognition continues to bring new consumers into our brand.”