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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Jun- 2019 -
    10 June
    Current AffairsJSAP reviews pros and cons of raw food diet

    JSAP reviews pros and cons of raw food diet

    Peer-reviewed veterinary journal The Journal of Small Animal Practice (JSAP) is focusing on the pros and cons of a raw food diet for pets in its June issue. The trend to feed raw diets to dogs and cats continues to generate debate amongst the veterinary profession, pet owners and commercial…

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  • 7 June
    ManufacturersForthglade launches new award

    Forthglade launches new award

    Devon-based pet food makers Forthglade, has announced the launch of the ‘South West England’s Most Dog Friendly Pub of the Year Awards 2019/20’, in association with the South West Tourism Awards. The awards will run individually across four regions; Devon, Cornwall, Dorset, plus Bristol, Bath and Somerset. The winners from…

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  • 7 June
    ManufacturersWilson Pet Food appoints new head of sales

    Wilson Pet Food appoints new head of sales

    Perthshire-based pet food company, Wilson Pet Food has appointed Dan Griffin as its new head of sales. Griffin has a background in working for start-up businesses, taking new products to market and has worked in the food industry and the commercial side of FMCG where he executed the sales strategy…

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  • 7 June
    AppointmentMars Petcare announces new UK leader

    Mars Petcare announces new UK leader

    Mars Petcare UK has today (7 June) announced Helen Warren-Piper’s appointment as general manager. Warren-Piper is currently the Mars Petcare UK sales director, where she is responsible for both the marketing and commercial elements of the sales function. She replaces Deri Watkins, who was recently promoted to regional president of…

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  • 6 June
    BusinessTrue Leaf signs distribution deals with Oscar Pet Foods and Pocurull

    True Leaf signs distribution deals with Oscar Pet Foods and Pocurull

    True Leaf, a global cannabis and hemp wellness brand for pets, has announced distribution agreements with Oscar Pet Foods in the UK and Pocurull in Spain and Portugal that will further its European market expansion. True Leaf’s functional hemp-based products for dogs and cats will be distributed via Oscar Pet…

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  • 4 June
    ManufacturersNatures Menu invests half a million in solar energy

    Natures Menu invests half a million in solar energy

    Raw and natural pet food producer Natures Menu, has invested almost half a million pounds in solar panels at its factory and headquarters in Norfolk. The solar technology, installed by East Anglia-based energy company RenEnergy, marks the company’s commitment to renewable solutions. It is expected to help reduce energy costs,…

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  • May- 2019 -
    30 May
    AppointmentNatures Menu expands team with two new appointments

    Natures Menu expands team with two new appointments

    Natural pet food manufacturer Natures Menu, has added to its marketing team with the appointment of Jack Abbott as brand manager and Tom Wood as digital marketing manager. Abbott has extensive brand management experience having previously worked for Kettle Foods and Challs International. He will be responsible for driving continued…

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  • 29 May
    ManufacturersLily’s Kitchen to expand to Asian and Middle East Market

    Lily’s Kitchen to expand to Asian and Middle East Market

    Natural pet food manufacturer Lily’s Kitchen is looking to grow its global offering with a selected focus on new markets across Europe, the Middle East and further afield in Asia. The company first dipped its ‘paws’ in overseas markets more than five years ago and already has a presence in…

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  • 29 May
    ManufacturersStudy suggests link between cat TB and commercial raw food diet

    Study suggests link between cat TB and commercial raw food diet

    Cases of tuberculosis in indoor cats may have been linked to a particular type of raw pet food, research has suggested. Some 13 cats from across the UK are thought to have been affected so far and experts have stressed that the risk to people is very low. The issue…

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  • 28 May
    ManufacturersMackle Petfoods launches £11k charity partnerships

    Mackle Petfoods launches £11k charity partnerships

    Pet food manufacturer, Mackle Petfoods has announced its first official charity partnerships, worth almost £11,000, with six animal welfare and rescue organisations across the Republic of Ireland and Northern Ireland. The chosen charities are Limerick Feral Cats, Fairyglen in Roscommon, Animal Aid Donegal, North Dublin Cat Rescue, Cats Aid Dublin…

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