Louise Mackintosh, managing director of raw dog food manufacturer Poppy’s Picnic, has been appointed vice chair of the Pet Food Manufacturing Association’s (PFMA) communications committee.
Mackintosh brings over 20 years of experience to the role, having worked in PR and marketing at the likes of Kellogg, Wickes, Disney, Hamleys, Tesco, CafeDirect, Mysupermarket and Twinings.
Her role will include attending committee meetings, and working alongside the executive team with media responses and decisions.
Mackintosh said: “I am absolutely honoured to be given this position on the communications committee with the PFMA. It is extremely rewarding to work with other colleagues who all come from such diverse sectors of the pet food industry to work for the common good – the well being of our pets.
“Our aim is to ensure best practice within the industry and to further improve the standards and quality of pet food. Our aim is also to ensure that all pet owners are given the correct advice and support so that they can feed their pets the best possible diet.”
