Wilson Pet Food appoints new head of sales

Perthshire-based pet food company, Wilson Pet Food has appointed Dan Griffin as its new head of sales.

Griffin has a background in working for start-up businesses, taking new products to market and has worked in the food industry and the commercial side of FMCG where he executed the sales strategy delivering products into both independent shops and large retail chains.

He will be working alongside, managing director Craig Wallace, to grow and expand the business, while increasing brand awareness.

Griffin said: “I am extremely excited about my new role at Wilsons Pet Food. I have a passion for the brand and their expanding range of products. It is great to be promoting healthy pet food which is British made and manufactured by a long standing family-owned business with an amazing heritage.

“My aim is to roll out the cold press food and the new ranges to stores right across the UK. I will also be building relationships with breeders and dog trainers to help support small businesses and spread the awareness of the benefits of feeding Wilsons Pet Food.”

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