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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • May- 2020 -
    5 May
    ManufacturersInspired Pet Nutrition appoints James Lawson as MD

    Inspired Pet Nutrition appoints James Lawson as MD

    Inspired Pet Nutrition (IPN) has announced the promotion of James Lawson as managing director. Since joining in July 2018, Lawson has been a group director and also managing director of IPN’s subsidiary The Real Pet Food Company. Prior to joining IPN, he held the position of managing director at GA…

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  • 4 May
    FeaturesThey live among us: The hidden germs that make us & our pets ill

    They live among us: The hidden germs that make us & our pets ill

    We like to think of our homes as islands cut off from the rest of the world. But the home-as-an-island worldview is not an accurate one. Actually, our homes are the ideal habitat for a whole range of creatures — as they tend to be abundant in food, warm, and…

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  • 1 May
    Industry NewsScrumbles to sell products through Sainsbury’s

    Scrumbles to sell products through Sainsbury’s

    Scrumbles has announced it is set to make its supermarket debut at Sainsbury’s later this month. The natural pet food brand will begin stocking its chicken and chicken with salmon dry cat food Sainsbury’s shelves across the UK on 10 May.   Both products contain natural ingredients with “no added nonsense”,…

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  • Apr- 2020 -
    29 April
    CoronavirusBurns Pet Nutrition donates pet food to Hope Rescue amid Covid-19 crisis

    Burns Pet Nutrition donates pet food to Hope Rescue amid Covid-19 crisis

    Kidwell-based pet food company Burns Pet Nutrition has announced it has donated thousands of pounds worth of pet food to South Wales charity, Hope Rescue. The pet food company, which specialises in producing high quality dog food made up of all-natural ingredients, is providing the centre with three-months’ worth of…

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  • 29 April
    Industry NewsPFMA notes ‘substantial rise’ in bird food sales

    PFMA notes ‘substantial rise’ in bird food sales

    The Pet Food Manufacturers Association (PFMA) revealed it has seen a “huge shift” in bird food sales in light of the ongoing pandemic.  PFMA members have seen bird food sales shift from stores to online in the last four weeks amid the nationwide lockdown, though warn that many retailers have…

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  • 28 April
    FeaturesPower of probiotics

    Power of probiotics

    A trip down the chilled aisle of any supermarket these days shows there’s something brewing, or should that be fermenting? Kefirs, kombuchas and kimchis have been appearing on shelves nationwide fuelled by a growing interest in digestive health. Recent research by Mintel shows us that this interest is not simply…

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  • 27 April
    CoronavirusONS suspends ‘High Demand Basket’ survey data

    ONS suspends ‘High Demand Basket’ survey data

    The Office for National Statistics (ONS) has revealed that its increasing costs of online pet food has been suspended due to issues with the data collected. The ‘High Demand Basket’ survey revealed a 3.1% increase in price for the two weeks between 16-22 March and 23-29 March, with an average…

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  • 27 April
    Industry NewsOnline pet store triples workforce

    Online pet store triples workforce

    PetShop.co.uk revealed it has tripled its workforce in light of a rising demand for online pet products amid the ongoing pandemic. The online retailer, based in Stratford-upon-Avon, said that the nationwide lockdown has led to a 300% increase in sales from owners who need pet food delivered to their homes. …

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  • 23 April
    CoronavirusBella & Duke launches ‘Lend a Paw’ helpline

    Bella & Duke launches ‘Lend a Paw’ helpline

    Bella & Duke has announced the launch of its new  ‘Lend a Paw’ helpline in order to support customers over 70 in light of the ongoing pandemic.  The retailer’s customer service team will make daily calls to vulnerable customers, and the hotline will operate throughout the day. In a statement,…

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  • 22 April
    CharitiesNatural Instinct donates dog food to National Animal Welfare Trust amid Covid-19 crisis

    Natural Instinct donates dog food to National Animal Welfare Trust amid Covid-19 crisis

    Raw pet food brand Natural Instinct has announced it has donated its raw dog food to the charity The National Animal Welfare Trust, amid the Covid-19 crisis. The National Animal Welfare Trust cares for and rehomes around 1,200 animals per year. Working within the communities it serves, the charity supports…

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