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Scrumbles to sell products through Sainsbury’s

Scrumbles has announced it is set to make its supermarket debut at Sainsbury’s later this month.

The natural pet food brand will begin stocking its chicken and chicken with salmon dry cat food Sainsbury’s shelves across the UK on 10 May.  

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Both products contain natural ingredients with “no added nonsense”, and are also gluten, soy and dairy-free.

The products also contain one billion live bacteria to “aid digestion, support the immune system and help produce perfect poops”.

The company said: “Having dealt with our fair share of sensitive stomachs, we know to put gut health first. As well as including gut friendly ingredients, we exclude common allergens like gluten, eggs and dairy.”

News of the new listing follows a recent rebrand for the manufacturer, who has modernised its packaging with a “brighter, bolder look and feel”. It has also switched to a 100% recyclable mono-plastic alternative.

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