Inspired Pet Nutrition appoints James Lawson as MD

Inspired Pet Nutrition (IPN) has announced the promotion of James Lawson as managing director.

Since joining in July 2018, Lawson has been a group director and also managing director of IPN’s subsidiary The Real Pet Food Company.

Prior to joining IPN, he held the position of managing director at GA Pet Food Partners for seven years during which time he championed the use of high-quality, fresh ingredient foods and led the business to grow five-fold.  

Richard Page, CEO, said: “James will lead the board of directors on a day to day basis and ensure the further development of IPN across all pet categories, markets and geographies.  

He will also continue to head up our nutritional teams and drive innovation and product quality, where we believe that IPN has a tremendous amount to offer.  

“Making great pet food affordable to everyone, combining our superior pet nutrition and quality with our owner manufacturer model will be a key point of differentiation in a world emerging from the current Covid crisis.”

Lawson added: “I am very excited about the future for this business.  I believe we will continue to grow rapidly by focusing on what we do best, innovating across all aspects and offering nutritionally superior products for any given price.”

Following Lawson’s appointment, IPN also confirmed that David Proctor, who joined the business in October 2018 as group operations director, will now also formally be responsible for the manufacturing site at Kinmel Park in North Wales as well as the Dalton factory in North Yorkshire.   

IPN revealed it has invested some £70m at both sites during the past nine years and remains one of the best invested companies in the sector. 

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