Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Nov- 2020 -6 NovemberManufacturers
Purina launches pet food with plant and insect proteins
Nestlé Purina has announced the launch of pet food that builds on alternative proteins to “make better use of the planet’s resources”, through a new line that includes insects as well as plant protein from fava beans and millet. Veterinarians and nutritionists at Purina have put together two recipes for…
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3 NovemberIndustry News
Webbox creates ‘dog friendly’ playlist for Bonfire Night
Pet food brand, Webbox has created a playlist on Spotify to comfort dogs who may be distressed by loud noises on Bonfire Night, 5 November. Research conducted by the company has shown that playing music can act as a remedy for dogs, helping to “mask the noise and create a…
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Oct- 2020 -30 OctoberCharities
Natural Instinct lends support to Dobberman Rescue
Natural Instinct is giving support to Dobermann Rescue UK & Europe by helping to keep its rescue dogs healthy and happy with a natural bones and raw food diet (BARF). The pet food brand is known for its “high quality and raw” pet food, and over the last two years…
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29 OctoberManufacturers
Denzel’s receives investment from Holly Branson
Healthy dog snack start-up brand Denzel’s has received investment from Holly Branson and a handful of strategic investors. The latest backing will reportedly put the company in position to grow 16-fold by 2022, and the money will be used to expand its product range and team, as well as increase…
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28 OctoberBusiness
KatKin secures £4.5m to promote cat nutrition
KatKin has secured £4.5m to encourage healthy nutrition in cats, following seed funding secured by Octopus Ventures. The pet-tech company was founded by Brett and Nikki O’Farrell in 2019, and aims to create the “healthiest cat food in the world”, with a 95% fresh, real meat content and zero fillers…
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27 OctoberBusiness
Skinner’s acquires majority share of NatureDiet
Skinner’s has announced it is purchasing part of Naturediet to form a new “strategic partnership” in a bid to “propel the growth of both businesses.” The pet food company has invested alongside Daniel Masters, managing director of Naturediet, which sees Skinner’s acquiring a majority shareholding and facilitating an exit for…
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23 OctoberManufacturers
The Innocent Pet launches Christmas dog treat range
The Innocent Pet has launched “The Great Christmas Bake-Off”, its new range of dog treats ahead of the festive season. The Yorkshire-based luxury pet food manufacturer, known for its ‘Birthday Cake Mix’, has created two new dog products; including a grain-free DIY Christmas Cake Mix made with British turkey. Innocent’s…
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19 OctoberCoronavirus
Burns launches loyalty scheme to support high streets
Burns Pet Nutrition has issued a plea to members of the public to support local high streets in a bid to help small businesses survive the pandemic. The pet food company is now calling on pet owners to buy their pet food from local stores, and has now launched a…
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14 OctoberTrade Organisations
Area double the UK’s size produces world’s pet food
An area twice the size of the UK is used to produce dry pet food for cats and dogs each year, according to research carried out by the University of Edinburgh into the global environmental impact of pet food production. The study also found the industry emits more greenhouse gases…
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6 OctoberManufacturers
Mars Petcare expands seasonal range to drive festive sales
Mars Petcare has introduced a selection of new products to its seasonal range in a bid to drive festive sales this Christmas. Launched this month, the new additions will span three of its brands, Pedigree, Sheba and Dreamies. “Festive” main meals will now be available from Pedigree and Sheba for…
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