Skinner’s acquires majority share of NatureDiet

Skinner’s has announced it is purchasing part of Naturediet to form a new “strategic partnership” in a bid to “propel the growth of both businesses.”

The pet food company has invested alongside Daniel Masters, managing director of Naturediet, which sees Skinner’s acquiring a majority shareholding and facilitating an exit for the founding Orrow family. 

Combined revenues following the acquisition are expected to reach £24m and it is believed that the partnership will enable both businesses to fast-track their growth trajectory, whilst bringing the two key markets (wet and dry) together to form an all-inclusive offering inhouse. 

The enlarged Skinner’s group will continue to operate from the group’s two separate locations in East Anglia.

Tim Hansell, CEO of Skinner’s said: “Naturediet operates one of the most technologically advanced wet manufacturing facilities in Europe and was one of the first pet food brands in Europe to invest in the highly innovative and sustainable Tetra Pak carton packaging format. 

“In the years ahead, we believe the consumer will increasingly look to move away from plastic pouches, plastic trays and tin cans to more environmentally sustainable packaging solutions such as Tetra Pak cartons. We believe that Naturediet has a great future as part of the Skinner’s group.”