The pet food company is now calling on pet owners to buy their pet food from local stores, and has now launched a loyalty scheme for high street stockists to help incentivise customers to visit them.
The scheme will see loyal customers offered discounts, as well as provide them with a free bag of its food after multiple purchases at the same store.
The company said it is “designed to encourage repeat custom”, as well as provide stockists with a way to reward returning customers.
It will roll out the scheme across all qualifying bricks and mortar pet stores across the UK.
It comes as footfall in high streets and other retail destinations in Wales was reported to be 31% lower in August, compared to the same period in 2019.
John Burns, founder of Burns Pet Nutrition, said: “Our Welsh high streets need our support more than ever. With companies having been forced to closed earlier in the year due to the pandemic, and with current localised lockdowns further limiting footfall, many businesses are on the brink.
“We are passionate about supporting the high street – it is where we started out and is the heart and soul of a community so it’s sad to see so many of them struggling to survive across the country. Our aim is to encourage more people to shop local, to show the businesses on their doorstep that they value them.”
He added: “Many companies worked hard to support their communities and service their needs during the lockdown so it’s now vital that consumers give that support back. Doing so will not only help these stores through a difficult period but is also crucial to boosting our economy and maintaining regional employment.
“We want to do our bit to help which is why we’ve launched a scheme designed to make savings for customers while helping retailers to entice repeat purchases. It is our way of saying thank you to the traditional bricks and mortar pet shops and stockists who have supported Burns since our early days.”