Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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May- 2021 -7 MayManufacturers
Pets Choice to manufacture two new pet food products
Pets Choice has announced that it will manufacture two new pet food products, Spikes Scrummy Meaty Can and Webbox Naturals Dry Puppy Food. Spike’s Scrummy Meaty Supper is the latest addition to Spike’s hedgehog food range. The 100% natural product contains no artificial flavours or colours and has no added…
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4 MayManufacturers
Pets Corner opens new site in Nottingham
Pets Corner has opened a new store in Edwalton, Nottingham. According to the retailer, the new store offers those in the neighbouring areas its full range of natural pet foods including Canagan, More, McAdams and Tribal, along with insect-based pet food, Yora. As part of the store’s environmental efforts, the…
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Apr- 2021 -30 AprilManufacturers
New ‘plant-based’ dog food launches in UK
A new vegetarian dog food brand has launched, which claims to “revolutionise” the plant based pet market. Noochy Poochy, was formulated by a vegan vet and an animal nutritionist, working in collaboration to ensure it provides a “nutritionally complete food, containing everything needed for a healthy dog”. By combining a…
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29 AprilEvents
The iPET Network partners with Animal Courses Direct
The iPET Network, which was founded by business owners Sarah Mackay and Fern Gresty, has teamed up with the national Animal Courses Direct to create a new online qualification. This new online theory-based course is an Ofqual regulated qualification and has been developed by the sector-specific Awarding Organisation, iPET Network.…
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26 AprilBusiness
Insect-based sustainable pet food brand launches
Aardvark, a UK-based independent sustainable pet food brand, has now launched its first range of products. The brand is set to make pet ownership more “planet-friendly and green” with insect-based pet food. Made from sustainable insect meal and a blend of sweet potato, pulses, fruits and herbs, the ‘Crafted for…
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23 AprilManufacturers
Sheba welcomes ‘strong year’ for Fine Flakes in Gravy range
Mars Petcare has welcomed its premium cat food brand Sheba’s performance after a “strong” first year for its latest product launch, the Sheba Fine Flakes in Gravy range. The three-strong Sheba Fine Flakes in Gravy range – Succulent, Poultry and Fish Selection – delivered £2.5m retail sales value in 2020.…
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22 AprilManufacturers
Brambles Pet and Wildlife names digital marketing manager
Brambles Pet and Wildlife has appointed Laura Tracey to head up digital marketing for the business. The company, which manufactures pet food, has said that Tracey will be responsible for digital marketing strategies that will “help grow sales through specialist trade customers”. As a family-owned business, she joins David Tracey,…
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19 AprilBusiness
Natural dog food company wins Dragon’s Den investment
A natural dog treat company has won a significant investment offer while appearing on the hit BBC television show, Dragon’s Den. Opie’s Emporium, a pet food company based in Glasgow, received an offer of £55,000 for a 35% stake in the company from businessman Tuker Suleyman while appearing on the…
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16 AprilAppointment
Town & Country Petfoods appoints product manager
Suzy Broughton has been appointed to the role of product manager at Town and Country Petfoods, as part of the company’s growing marketing and NPD team. She brings with her over 20 years of experience in marketing, brand management and bringing new products to market, and has spent the past…
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16 AprilManufacturers
Catit launches insect-based cat food range
Catit, the brand known for its range of cat toys and accessories, is launching Nuna, the UK’s first ever range of insect-based cat food – in a bid to help tackle the “environmental impact” of cat food in the pet food industry. Catit Nuna’s product content consists of up to…
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