Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

Feb- 2021 -

18 February

Events

All About Dogs to bring show to Blenheim Palace

All About Dogs has announced its bringing its show to Blenheim Palace this summer (3-4 July 2021). The show will include arena displays, dog training experts, have-a-go activities, breed clubs and competitions where visitors’ dogs can win a rosette. Among the show’s highlights will be K9 Aqua Sports, scent work…
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17 February

Retailing

Pet dietary supplements to see ‘impressive’ growth in 2021

With pet ownership becoming more widespread amid the pandemic, an ESOMAR-certified market research firm has projected the pet dietary supplements market to record “impressive growth” in 2021. According to a report by Future Market Insights, the market will reach a valuation of $3.78bn (£2.73bn) this year. Its study has also…
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16 February

Charities

Burns set to feed hundreds of homeless dogs in 2021

Burns Pet Nutrition has announced its commitment to help feed hundreds of dogs living rough with their owners in 2021, as part of a new partnership with the charity Street Paws. The natural pet food company will support the Street Paws Dogs Champions Scheme, which aims to tackle the issues…
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15 February

Veterinary

IVC Evidensia bolstered by round of investments

IVC Evidensia has revealed that its growth has been bolstered by recent and increased investment from new and existing companies. Its majority shareholder, EQT, has pledged its continued investment in the company, while Silver Lake, a leading global technology investment firm, is making a new “substantial” minority investment to help…
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11 February

Features

Can premiumisation save the petcare sector from the dog house?

We’ve always been a nation of pet lovers in the UK, but never has that been made more apparent than by the pet ownership boom we saw over lockdown. Half of all households are now home to a furry, feathered, slimy or scaly friend. They’ve become even more entwined with…
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11 February

Business

Biomega calls for pet food manufacturers to phase out glycerine use

Biomega Group has called for pet food manufacturers and suppliers to use natural alternatives in pet food and treats in a bid to phase out the nutritionally devoid ingredient, glycerine. Serving as a humectant, glycerine is used to bind water in canned food and treats by lowering water activity and…
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8 February

Manufacturers

Mackle Petfoods and Naturo welcomes rising sales

For nearly 50 years, Mackle Petfoods have been creating high quality pet food at their family-owned farm and factories in County Armagh, Northern Ireland. The secret to their longevity in the industry? As well as sticking to their main principles of creating food to promote overall health and maintain a…
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3 February

Manufacturers

Mars Petcare launches ‘Dream Sixteen’ range to support convenience stores

Mars Petcare has announced the launch of Dream Sixteen, a “reinvigorated range of must-stocks” that is set to help convenience retailers capitalise on the recent growth in petcare, as well as the increased footfall the convenience sector has seen during the pandemic. The range will include three new price-marked packs…
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3 February

Features

Mooch and Gander: A look at the pet industry in 2021

For the many pet owners in the UK, the costs of looking after a pet are extensive, yet owners are still willing to pay for premium services from groomers, veterinary requirements to dietary indulgences. The latest trend for pet owners takes a step away from luxury and moves into the…
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2 February

Business

Natural Instinct launches limited edition Paw-fect Catch treats

Natural Instinct, raw pet food brand, has announced the launch of its limited edition Paw-fect Catch treats for £4.20. The treats which are now available from Natural Instinct online offer a seafood platter for dogs and cats which includes a selection of raw prawns, mussels and whitebait. The firm said…
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