Catit, the brand known for its range of cat toys and accessories, is launching Nuna, the UK’s first ever range of insect-based cat food – in a bid to help tackle the “environmental impact” of cat food in the pet food industry.
Catit Nuna’s product content consists of up to 92% sustainable insect protein and is combined with either a small amount of meat or fish to create “nutritious and more environmentally sustainable pet food”.
According to the group, purchasing one 5kg bag of Nuna instead of a traditional meat protein food, cat owners can help save up to “35 bathtubs of water and reduce their CO2 emissions by 100kg”.
The new dry kibble range has been formulated so that it is “easily digestible” and is available in two flavours: Real Chicken and Atlantic Herring.
It is also launching a range of insect protein cat treats in a variety of flavours. Both are rich in healthy protein and include “sustainably farmed” insect larvae called Hermetia Illucens.
Paul Trott, marketing manager for Catit, said: “As carnivores, cats can’t survive solely on a meatless diet, but traditional meat production generates more carbon emissions than all cars combined.
“With almost 500 million cats roaming the earth, not to mention cat purchases increasing 20% since lockdown, brands and consumers can help make a real difference by substituting traditional meat protein in cat food with insect meat protein. Our aim is to set a new standard in the premium cat food category.”