The company, which manufactures pet food, has said that Tracey will be responsible for digital marketing strategies that will “help grow sales through specialist trade customers”.
As a family-owned business, she joins David Tracey, her father and sales manager.
When the company was first founded in 2017, David said that Laura gave the team a plan on how to manage social media and it has since “worked brilliantly with unrivalled engagement levels”.
He said: “We’re now ready to develop this area further and Laura is well placed to help us achieve this.”
Laura Tracey added: “I’m delighted to help take our family business to the next level as it continues to develop into such a strong brand.”