Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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Apr- 2021 -16 AprilManufacturers
Catit launches insect-based cat food range
Catit, the brand known for its range of cat toys and accessories, is launching Nuna, the UK’s first ever range of insect-based cat food – in a bid to help tackle the “environmental impact” of cat food in the pet food industry. Catit Nuna’s product content consists of up to…
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14 AprilRetailing
VetPartners acquires online retailer VetUK
VetPartners has strengthened its position in the retail market and “taken a step towards the digital transformation of the veterinary sector” by acquiring online retailer VetUK. VetUK is one of the UK’s biggest online suppliers of pet care products, including toys, accessories, pet food, over-the-counter pet treatments, and veterinary prescription…
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13 AprilEditorial
The rise of hypoallergenic and clean label pet food
These days, pet owners can buy super premium pet food which is seen by many as equivalent to baby food in terms of its quality. Pet owners want their pets to stay healthy and these super premium pet foods, containing health promoting ingredients, can help to support their pet’s wellbeing.…
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13 AprilAppointment
Mackle Petfoods appoints new business development manager
Mackle Petfoods has appointed David Shorthouse as its new business development manager, a move that will see a bigger focus to work more closely with independent retail and the pet trade across the UK. While the group has seen its brand Naturo Natural Pet Foods reach shops in countries as…
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8 AprilBusiness
56% of pet owners have purchased premium pet food in lockdown
Over half of pet owners in the UK have purchased premium pet food or products over lockdown, according to online research carried out by Product of the Year. Some 56% consumers in the poller’s online survey said they have bought more gourmet food for their pets in the last three…
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6 AprilManufacturers
Naturo Natural Pet Food launches national campaign
Naturo Natural Pet Food has launched its latest marketing campaign, which will be seen across TV and digital channels across the UK and Republic of Ireland and will last for 10 weeks. It comes as the brand has seen “exponential” growth over the past year, with a 64% increase in…
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Mar- 2021 -31 MarchManufacturers
Dorset company launches bone broth for dogs
A company which manufactures homemade bone broths has become the first company in the UK to hold dual licencing for broths after recently launching a new broth for pets. Boil and Broth, which is based in Dorset, has created a product for dogs which “supports the animal’s liver function”. It…
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31 MarchPet Owners
Harringtons launches online ‘Puppy Club’
Pet food manufacturer Inspired Pet Nutrition has now launched its first online Harringtons Puppy Club. By joining the club, members can access advice and tips including a series of 40 short videos featuring vet Peter Wright, who co-stars in the popular Yorkshire Vet TV series and started his career by…
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29 MarchSponsored
ORIJEN Cat Foods: Nourish as nature intended
We have seen demand for ORIJEN cat food grow significantly over the past year, particularly amongst cat owners who have discovered us through either recommendation or research. What is it that makes ORIJEN so special? Cats and kittens have evolved to require a diet that is rich in animal ingredients,…
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25 MarchCharities
Forthglade launches ’50 for 50′ anniversary campaign
Forthglade has announced the launch of its ‘50 for 50’ campaign to celebrate its 50th birthday. The pet food manufacturers will donate 50,000 trays of its natural pet food to 50 UK charities that support vulnerable animals in need. Some 10 charities will be selected each month from May to…
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