Pet Food
Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.
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May- 2021 -20 MayManufacturers
Fish4Pets launches new puppy treats range
Fish4Pets has launched a new range of fish-based treats which are specifically designed for puppies. The group, which is also known for its Fish4Dogs brand, is known in the pet food industry for “pioneering fish as the perfect protein”, packed full of “natural, healthy goodness” for dogs. According to the…
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19 MayCharities
Wilsons Pet Foods donates over 20,000 meals to rescue centres
Wilsons Pet Food has revealed it has donated over 20,000 meals to rescue centres across the country. The pet food brand originally launched its Wilsons to the Rescues campaign in 2019 to support dogs in need. Based in Scotland, Wilsons specialises in cold pressed and raw frozen dog food, using…
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17 MayManufacturers
Clean deck dog treats provider Pawfect leads the field in freeze – dried thinking and makes its pet food debut
Until recently Pawfect Foods was probably best known for its extensive range of Himalayan chhurpi cheese treats, fruit Jerky (Nature’s Munch) and herbal infusions (Doggy’s Cuppa). NATURE’S FEAST (freeze-dried treats) However in early 2021 Pawfect extended its freeze-dried reach with a 5-strong, game-changing portfolio of all-natural, grain-free treats; three of…
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14 MayManufacturers
Paleo Ridge launches revamped website
Paleo Ridge, an accredited producer of high-quality raw dog food, has announced the launch of a brand new, customer centric website, which features the tagline ‘Paleo Ridge – Your Dog’s Happy Place’. Specially designed with raw dog food customers and prospective customers in mind, the mobile optimised site incorporates a…
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12 MayFeatures
How can the raw pet food industry implement a more ethical approach to sourcing?
Consumer attitudes to how and what people feed their pets are rapidly changing. With most people more focussed than ever on their own health, pet health and nutrition is naturally becoming more prominent. The consequence is that pet owners are becoming more concerned about the ingredients in processed pet food,…
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11 MayPet Owners
Millennials driving plant-based diets for dogs, VetChef finds
Two out of five (38%) of pet dogs in the UK could soon follow a mostly plant-based diet, according to new research by fresh pet food platform VetChef. It found a rise in flexitarianism is being driven by the millennial age group, with over half (56%) of 18-24-year-olds saying they…
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7 MayManufacturers
Pets Choice to manufacture two new pet food products
Pets Choice has announced that it will manufacture two new pet food products, Spikes Scrummy Meaty Can and Webbox Naturals Dry Puppy Food. Spike’s Scrummy Meaty Supper is the latest addition to Spike’s hedgehog food range. The 100% natural product contains no artificial flavours or colours and has no added…
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4 MayManufacturers
Pets Corner opens new site in Nottingham
Pets Corner has opened a new store in Edwalton, Nottingham. According to the retailer, the new store offers those in the neighbouring areas its full range of natural pet foods including Canagan, More, McAdams and Tribal, along with insect-based pet food, Yora. As part of the store’s environmental efforts, the…
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Apr- 2021 -30 AprilManufacturers
New ‘plant-based’ dog food launches in UK
A new vegetarian dog food brand has launched, which claims to “revolutionise” the plant based pet market. Noochy Poochy, was formulated by a vegan vet and an animal nutritionist, working in collaboration to ensure it provides a “nutritionally complete food, containing everything needed for a healthy dog”. By combining a…
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29 AprilEvents
The iPET Network partners with Animal Courses Direct
The iPET Network, which was founded by business owners Sarah Mackay and Fern Gresty, has teamed up with the national Animal Courses Direct to create a new online qualification. This new online theory-based course is an Ofqual regulated qualification and has been developed by the sector-specific Awarding Organisation, iPET Network.…
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