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Pet Food

Pet food is a cornerstone of the UK pet retail industry, driving both in-store footfall and long-term customer loyalty. Our coverage tracks the latest product launches across dog, cat, small animal, avian, and aquatic nutrition — from premium kibble and wet food to raw, freeze-dried, and functional formulations. We report on wholesale and distributor trends, pricing dynamics, supply chain issues, shifting consumer demand (including grain-free, insect-based, and plant-led diets), and regulatory developments impacting importers and stockists. Whether you’re a local pet shop, a multi-site retailer, or a petcare wholesaler, this tag delivers commercial insight into the fast-moving pet food category.

  • Jun- 2021 -
    30 June
    ManufacturersHappy Hounds Wales recalls products over salmonella fears

    Happy Hounds Wales recalls products over salmonella fears

    Happy Hounds Wales Ltd has recalled four of its frozen raw dog food products amid fears over the presence of salmonella. Salmonella was reportedly found in the following products:  Frozen Beef Mince, Pack size: 1kg, Batch code: 993, Best before: 31/05/2022  Frozen Lamb and Beef, Pack size: 1kg, Batch code:…

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  • 29 June
    ManufacturersT. Forrest expands fleet size amid rising sales

    T. Forrest expands fleet size amid rising sales

    T. Forrest has announced it has increased the size of its fleet of vehicles with a new “state of the art” 40ft trailer unit.   The new investment by the company amid rising sales for the group, as the 80-year old group has continued to welcome ongoing expansion in recent months. …

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  • 28 June
    ManufacturersJustKitchen launches delivery-only pet food brand

    JustKitchen launches delivery-only pet food brand

    JustKitchen, known as an operator of ghost kitchens that specialises in delivery-only food brands, has announced the launch of its proprietary Wow Chow brand to provide delivery-only pet food to customers. The move marks its “first foray into food beyond humans”. The new range is suitable for dogs and cats…

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  • 28 June
    FeaturesUsing Natural  Antioxidants Effectively

    Using Natural Antioxidants Effectively

    The natural pet food trend started 25 years ago in the U.S. and has continued to expand globally. Throughout the world premium pet foods have become synonymous with the concept of being “natural” and there has been noteworthy acceleration of this in Europe recently. A significant part of this trend…

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  • 23 June
    ManufacturersNaturo Launch NEW 10kg Dry range

    Naturo Launch NEW 10kg Dry range

    Following huge demand, Naturo Natural Pet Food has launched their 10kg Dry Dog Food range in both Grain Free Chicken and Grain Free Turkey with Potato and Vegetables. This range expansion follows on from the launch of their Dry Food range last year, which came in 2kg bags. Naturo’s Dry…

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  • 22 June
    ManufacturersTotton pet store accredited with Good Business Charter

    Totton pet store accredited with Good Business Charter

    A pet food and accessories retailer in Totton has become the first of its kind to be nationally accredited with the ‘Good Business Charter’ in recognition of its responsible and ethical trading practices. Healthy Pet Store on Salisbury Road was awarded the Good Business Charter after showcasing its “positive relationships…

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  • 17 June
    ManufacturersPercuro ‘urges’ pet owners to make sustainable food choices

    Percuro ‘urges’ pet owners to make sustainable food choices

    Percuro, a sustainable pet food brand, is “urging” pet owners to consider the “massive effect” feeding their pets livestock animals is having on the environment. The message comes in conjunction with Sustainable Gastronomy Day (18 June) –  a UN initiative that aims to “encourage” people to change the way they…

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  • 17 June
    Current AffairsApplaws dry cat food recalled over health fears

    Applaws dry cat food recalled over health fears

    Applaws has announced the recall of some of its dry cat food ranges, manufactured by Fold Hill Foods Ltd, over fears it could be related to a spike in cats presenting with the symptoms of pancytopenia.  The Royal Veterinary College (RVC) is currently working alongside the manufacturer to understand a…

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  • 14 June
    Trade Organisations
    PFMA calls for new veterinary agreement

    PFMA calls for new veterinary agreement

    The Pet Food Manufacturers Association (PFMA), alongside other trade bodies in the SPS Certification Working Group, have teamed up to call for a new veterinary agreement and “streamlined processes” to deal with restrictions to exports to the EU. Recent restrictions come after disruption at the border arising from Brexit, with…

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  • 11 June
    ManufacturersTown and Country Petfoods unveils new packaging

    Town and Country Petfoods unveils new packaging

    Town and Country Petfoods has introduced a new look across its popular HiLife ‘Feed Me!’ dry complete range, HiLife ‘Special Care’ Daily Dental Chews and HiLife ‘Chews Day!’ range for adult dogs. The group said its latest designs are “fresh and colourful” to increase shelf appeal, and feature illustrations of…

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