A podcast set up to support small business owners in the pet industry with promoting their work has won an industry award.
The Publicity for Pet Businesses podcast, created by journalist and pet blogger Rachel Spencer, won the ‘Best Pet Entrepreneurs Freelance Content Creator’ at the Lux Pet Product and Service awards.
The awards were set up to “recognise” people in the industry who help pet owners and improve the lives of their animals.
It comes as figures from the Pet Food Manufacturers Associations show that the dog population has risen from 9.5 million to 12.5 million from 2019 to the end of 2020 and the cat population from 7.5 million to 12.2 million.
In addition, research by Statista shows that the average spend on pets in 2020 was £2,203 compared to £1,880 in 2019, a rise of 18%.
Spencer said: “I’m really pleased to have won this award and to have this recognition.During lockdown I knew many small business owners in the pet industry were struggling and put on free support calls and a publicity challenge which saw over 500 people take part.
“This meant that they were able to learn how to raise their profile and be visible so pet owners could find their products and services and helped many small businesses keep going during lockdown.”
She added: “It’s a really exciting time for the pet industry but with charities fearing lockdown pets might be abandoned as we return to ’normal’ it’s vital that people are aware of the pet professionals in their local area who can offer support when they need it.”