As the pet food company’s only natural whitefish treats, it is made of carefully diced cod loin for feline pets.
Sarah Alexander, the pet food brand’s marketing director said, “Cats go crazy for these luxury natural treats, affectionately known as the ‘handbiters’ by our customers.
“We get sent wonderful pics and videos of the hilarious antics that cats are getting up to just to get into the bags.”
She added: “The chicken breast and duck breast treats fly off the shelves, so it was only natural that we decided to expand the range and fish came top of our customers’ wishlist.
“We think these new treats will be a catch of the day for shoppers. They are simply made with the best quality ingredients, naturally.”